You take typical safety precautions with your business, from locking the doors at night to trademarking your brand. Craig S. Horbus, Esq. attorney at Witschey, Witschey & Firestine Co. LPA, wonders why you aren’t doing the same to protect yourself online.
“For a company to have a successful online presence, they really have to start thinking about protecting their online reputation as much as they protect their real-world reputation,” says Horbus, who specializes in e-business law.
Because it’s a binding legal contract, drafting one without a law license is asking for trouble. Seek expert advice from an attorney.
“The problem I see is these companies try to wing it themselves,” he says. “It’s not created with any legal significance, review or guidance as it pertains to that company’s specific needs.”
Horbus starts with a Web site audit that assesses the overall look and feel of the site as well as target audience, purpose and content. He also looks behind the scenes, considering whether you use data-tracking tools like cookies and Google Analytics and what happens to data after it’s collected.
For example, you need to disclose Google Analytics because it collects information about your users’ traffic patterns. Your users should also know whether their data gets buried in a basement server or gets printed out for your daily review.
Online security also echoes how you protect your real-world image.
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