Finalist – Interactive Media/Internet
Machinima Inc. has been described as an “MTV for gamers.” The West Hollywood, Calif.- based company is a next generation video entertainment network for video gamers, providing comprehensive editorial and community programming focused on gaming. Machinima tools, applications and technologies are aimed at enabling gamers to be highly engaged and active with their favorite games.
To engage gamers, the company’s global network features official content from game publishers, television networks and film studios as well as fancreated gameplay videos. Original content includes more than 20 weekly shows and “prime time” live-action episodic series.
Allen DeBevoise, co-founder, chairman and CEO, has led much of Machinima’s explosive growth by recognizing the opportunity in partnering with key channels to deliver this content. One such opportunity arose with the popularity of YouTube, enabling the company to create video content in and about games. The company has grown from 20 million video views per month to 1.3 billion video views per month, making it the largest entertainment channel on YouTube.
The company also has properties across other major global platforms such as Facebook, Twitter, iOS and Android. Its powerful ability to distribute and market videos has enabled the company to achieve 218 percent year-over-year growth in video views. In response, Machinima has grown from 15 to 150 employees. DeBevoise served on the board of directors of lowermybills.com and True/Slant through their respective acquisitions and currently serves on the board of dealer.com. He is also an active angel investor in several early-stage technology and consumer Internet companies. He has been recognized as one of Digital Media Wire’s “25 Executives to Watch.”
How to reach: Machinima Inc., www.machinima.com
