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Kelly Borth: Smart SEO — How to optimize your website for search engines

If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top of the results. It allows you to reach […]

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Kelly Borth: Smart SEO — How to optimize your website for search engines

If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top of the results. It allows you to reach […]

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Kelly Borth: First impressions matter — Strengthen your brand with a credible, quality website

As anyone in business or sales will tell you, first impressions are everything. Initial judgments are made within four seconds, and finalized within 30. As business owners, we’re concerned with the image we’re sending our target markets, how employees represent our companies and how potential customers perceive our offices or stores. Studies have shown that […]

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Kelly Borth: Turn up your marketing with real-life customer experiences

There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. People believe and trust what other people have […]

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Kelly Borth: Strengthen relationships by honoring special achievements

As a marketing professional, I have consistently been involved in helping companies plan celebrations and communications with customers, employees and media during milestone years. Whether a company is celebrating 10 years or 100 years in business, it is a special time and an opportunity to be recognized for business longevity and best practices. There are […]

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