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Engaging employees to live the brand

In order for marketing and human resources to succeed in making the workplace a brand-defining space, a company must first uncover its brand, says Kelly Borth of GREENCREST.

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Six ways to lead with strategy

Strategy is a game changer. It’s what separates the players from the industry leaders. If you want to change the game and take the lead, here are six keys to success from Kelly Borth.

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Become a preferred brand

There are some lessons to be learned from these smart brands for both consumer-oriented companies and business-to-business brands.

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Top marketing trends to master in 2017

Moving into 2017, as millennials infiltrate the workforce and technology is ever changing, so are the marketing trends that are meant to keep up with it.

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Brand heroes that dominate

Every company dreams of making a difference, being an unforgettable company that inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.

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7 tips to enhance your lead generation marketing

Finding new customers is the lifeblood of most businesses, and “hunting” for new customer leads is a critical component of generating revenue. Yet, most companies never follow up on 80 percent of the leads they generate. With some strategic efforts, you can ensure that valuable lead generation efforts are not wasted at your company.

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Tips for a successful merger or acquisition

A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised and business relationships can be damaged.

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