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Become a preferred brand

There are some lessons to be learned from these smart brands for both consumer-oriented companies and business-to-business brands.

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How to build an online-marketing fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads.

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Taking control of the customer experience

Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa. That is a big gap.

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Embracing the negative … keywords, that is

By now, many smart business leaders are familiar with keywords and search engine optimization or SEO. But not many are aware of negative keywords. What are they, and why do they matter?

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