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Lead, follow or get left behind

Your ability to ride the wave of change is up to you. GREENCREST’s Kelly Borth shares how to look at trends that may impact how you do business next year — or five years from now.

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Digital is evolving

GREENCREST’s Kelly Borth discusses her three key takeaways from #GoogleMarketingLive — the concepts of value, transparency and trust, as they relate to both marketers and their customers.

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Mastering email marketing

With so much information flooding our inboxes, how can a business make sure that its email marketing gets noticed and acted upon? GREENCREST’s Kelly Borth provides tips to increase open rates and provide a path to conversions.

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Customers control their journey

Customers control their journey. GREENCREST’s Kelly Borth says you need to adapt to this new normal because if you don’t satisfy your customers, someone else will.

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In an online world, reputation management is key

In today’s internet world with online reviews, customers’ views carry more weight than ever. In a twist on the old adage, it takes years to build a reputation and mere seconds (and the click of a mouse) to destroy one.

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Key technology trends to watch for in 2018

If you pay attention to buzzwords, you’ll be hearing more in the coming year about automation, artificial intelligence and customer relationship management tools.

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