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Lead, follow or get left behind

Your ability to ride the wave of change is up to you. GREENCREST’s Kelly Borth shares how to look at trends that may impact how you do business next year — or five years from now.

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Digital is evolving

GREENCREST’s Kelly Borth discusses her three key takeaways from #GoogleMarketingLive — the concepts of value, transparency and trust, as they relate to both marketers and their customers.

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Millennials are far from brand-averse consumers

One glance at any millennial’s Instagram account, and you’ll find tags to brands they follow, buy or long for. So, companies need to meet this generation where it counts to start building brand loyalty and earn their business.

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