Branding: 2012

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Blake Lundberg focuses his employees to...

Focusing employees to score with new revenue [read more]

Tony Little uses the power of positive thinking to grow his brand

Overcome obstacles by believing in what you do and going after opportunities [read more]

How adapting to change is a key factor in ensuring company longevity

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Protect your business by respecting privacy in mobile marketing campaigns

Spamming campaigns can cause legal issues and damage brand image [read more]

How Ken Kemerer uses industry groups to build SilMix’s technical respect and brand

Use industry group networking to drive brand awareness [read more]

How Mindy Grossman gets employee buy-in for change at HSN Inc.

Get employees invested in redefining your brand [read more]

The takeaway: A tale of two logos

Why too much input can cause creative chaos [read more]

Kelly Borth: How a trademark can build product differentiation

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