Smart Business Houston saturates senior management of businesses with 50
to 500 or more employees.
90%
top management
Corporate and financial managers make up 90% of our audience. This gives
Smart Business Houston the highest penetration of qualified
decision-makers in the market. The quality of our 100% qualified,
controlled-circulation audience is validated by BPA Worldwide, the
leading auditing organization for business publications.
85%
of buying power
Smart Business Houston saturates the targeted audience of companies with
50 or more employees. These businesses account for roughly 80% of all
buying power in the local market. Saturation increases as company size
increases because we understand that there are multiple decision-makers
in larger organizations.