Smart Business Northern California saturates senior management of businesses
with 50 to 500 or more employees.
90%
top management
Corporate and financial managers make up 90% of our audience. This gives
Smart Business Northern California the highest penetration of qualified
decision-makers in the market. The quality of our 100% qualified,
controlled-circulation audience is validated by BPA Worldwide, the
leading auditing organization for business publications. (Data is
projected in advance of audit.)
80%
of buying power
Smart Business Northern California saturates the targeted audience of
companies with 50 or more employees. These businesses account for
roughly 80% of all buying power in the local market. Saturation
increases as company size increases because we understand that there are
multiple decision-makers in larger organizations.
