What advertisers say

"King Business Interiors Inc. has been advertising in Smart Business since 1999. As a young company with limited marketing resources, we were very selective about how to spend those marketing dollars. During these past four years, KBI has grown, our ad campaigns have been well received and are now well recognized throughout the marketplace. Smart Business has made it an easy process for us to develop our advertising programs to fit our needs. The feedback we get from the marketplace assures us that we are getting strong coverage to our targeted markets."

"I wanted to send you a quick note to reiterate how productive the [Insights] program has been for our organization. We received immediate feedback and he reprints have continued to produce a valuable return."

"Mission accomplished. We've had several calls already from people who read Smart Business. One of my sales people had an appointment today with one of the people who called and we're now looking at a $3 million opportunity. So it's working very well."

"I just wanted to take this moment to thank you for giving us the opportunity to work with you. It has been a privilege to work with such a professional group of people. I have seen the growth of Smart Business over the past two years and it is no surprise when my experience has been so positive."

"I received a call from a client of [a competitor] about our real estate article in Smart Business. He is building a 105,000-square-foot warehouse and was unhappy that his current accountants had not discussed cost segmentation and sales tax minimization with him. This is certainly a great lead and proves that Smart Business reached at least one business owner."

"Smart Business has been a tremendous vehicle for promoting the legal services we provide. The targeted nature of the publication to C-level executives in our market is really invaluable. In addition, the way that many executives seem to use the publication as a resource instead of just news of the day helps keep us in front of them over a longer period of time for each monthly edition. I have several examples of clients today that started from an article I or one of my partners did. In a couple cases, the calls from the client did not come until months after the initial article, so that tells me people are keeping it around and referring back when the need arises, which is great for us."

"In all my years of dealing with media, Smart Business has been the best partner I have ever worked with. Everyone is very results-oriented and very attentive, and you GET IT... it is just a classy organization."

"We have had great success in leveraging Smart Business' circulation list of top decision-makers for our direct mail efforts. Not only can we segment the list by title, employee size, SIC codes, etc., but it allows us to be much more targeted in our efforts and in tailoring our marketing messages. We have also seen a higher than average response rate from [Smart Business] subscribers. In addition, the executive survey has been an excellent vehicle for conducting local market research, gaining a clearer pulse of the market."

"Just wanted to let you know that within one month of running my ad in Smart Business, I received a call from a potential client who wanted to get together and talk. I was eventually engaged to do some consulting, which paid back my investment with you and then some."

"I have been involved with Smart Business for many years now and I am continuously amazed at the readership levels. If you are selling to the ... midsized closely held business, there is no better media. I think it's better than the local business weeklies since Smart Business has great shelf life and is passed around. I am always getting comments from people who have seen our info."

"We enjoy working with the professionalism, talent and great personalities affiliated with Smart Business."

"I just wanted to take a moment to notify you of some 'immediate' impact Cascade Capital received as a result of its Corporate Profile in Smart Business. Within about a week of the publication's release, our office received an inquiry from a prospective borrower regarding financing for a new restaurant/retail facility. It is our hope that we can parlay this exposure into further financing opportunities for our company within the business community."