Cover Story
The Staubach file
Smart Business Dallas | September 2006
Born: 1942, Cincinnati, Ohio
Education:
Bachelor’s degree, engineering, United States Naval Academy, 1965
What’s been your biggest business challenge?
In the ’80s, we had some outside investments. I’ve learned a lot about people through that difficult time in the ’80s.
We have a wonderful group of people in our company who helped us through those disappointments. Life is a series of challenges. That’s the wonderful thing about life.
I’m a big believer in perseverance. Whether it’s on the athletic field or in the business field, you don’t cook the books, you don’t give up on your faith, you don’t blame someone else, you don’t change your values. You just have to deal with the problem and face it and persevere through it. It’s during those periods of time that you find out what your real character is.
What are some of your favorite business books?
“Good to Great, The Leadership Challenge.” I read quite a bit, but I bounce back and forth.
What publications do you read on a regular basis?
I read religiously Fortune, Forbes, Business Week, The Wall Street Journal. I read The Dallas Morning News every day, The New York Times at home on Sunday and USA Today when I’m on the road.
