Corporate Philanthropy
Spreading the word
How Jack DeLeo and Hitchcock Fleming & Associates help nonprofit organizations promote their cause
By Matt McClellan
Smart Business Akron/Canton | December 2007
Hitchcock Fleming & Associates is a full-service marketing and
communications firm that doesn’t shy away from pro bono work.
In fact, the company’s 2007 in-kind donation contributions total
more than $370,000.
Jack DeLeo, president and CEO of HFA, developed the company’s long-standing commitment of giving back.
HFA lends its expertise to many nonprofit organizations in order to
generate awareness and response for their causes and events. The
firm provides services that would be otherwise unaffordable to its pro
bono clients.
One of the many organizations HFA helps is the American Cancer
Society’s Cuyahoga Division. HFA created the look, tone and feel for
the inaugural Cattle Baron’s Ball in 2005 and has continued that partnership. The firm worked to get event sponsorship, created event
materials and provided public relations for the ball, which raised more
than $448,000 to support research grants, educational programs for
prevention and early detection, and direct services for cancer patients
and their families in the Cleveland area.
HFA also partnered with the Akron Civic Theatre and has been
instrumental in the planning, implementing and marketing of all
shows and events, including “An Evening with the Stars,” the largest
fund-raising event held by the Civic Theatre.
The work HFA has done for the Arthritis Foundation’s “Red and
White on Thursday Night” event has helped raise more than $151,000
in the past three years as well as raise awareness about the disease.
HFA also supports the All-American Soap Box Derby, developing a
special 70th anniversary logo and a commemorative poster with the
phrase, “The kid built the car. The car built the kid.”
HFA also created the marketing plan and materials for the second
annual “Vino Italia” wine-tasting event at the 60th annual Italian-American Festival in Cuyahoga Falls. HFA’s efforts helped the event
meet its goal of more than 120 attendees and helped raise more than
$6,000, which went to Italian-American scholarships, St. Anthony’s
Parish and the Interval Brotherhood Home.
HFA has also done charitable work for the United Way of Summit
County, the Road Runner Akron Marathon, the city of Akron, the
Akron Symphony Guild, Glendale Cemetery, Leadership Akron,
Walsh Jesuit High School, the LeBron James King for Kids Bikeathon,
Summa Health System and Grandparents Against Sexual Predators.
HOW TO REACH: Hitchcock Fleming & Associates, (330) 376-2111 or www.teamhfa.com
