Cover Story


Giving back



How Edward P. Roski Jr. got Majestic Realty Co.’s employees involved in the community to help his company grow

By Mike Cottrill


Smart Business Los Angeles | March 2008

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Edward P. Roski Jr. wasn’t born in Southern California, but he’d be quick to tell you that he and his family made it their home when he was just 3 years old.

And with the exception of a stint in the Marines that earned him two purple hearts, he’s lived there ever since. In that time, he’s become a billionaire and seen Majestic Realty Co., the private real estate company his father started in 1948, continue to grow, as it now owns, manages and leases more than 70 million square feet of property.

Working on notable projects, like the renowned STAPLES Center, the company’s continued success has expanded to other markets but has always started at home.

So, as Majestic continues to grow by nearly 4 million square feet of property managed per year, it was logical that Roski, who also is a minority owner of the NBA’s Los Angeles Lakers and the NHL’s Los Angeles Kings, would center his philanthropic endeavors on L.A. Of course, Roski’s challenges go well beyond just thinking about how to help the community.

“When you talk about the challenges in business, I think having a company that has continued to grow over the years and having employees that want to work with the company and that really feel they’re being satisfied is the big one,” says Roski, Majestic’s chairman and CEO. “I want it so that it’s not just a job, they are looking forward to coming to work, even with the traffic in L.A., and want to put forth a real effort.”

So as Roski redefined what his company could do to help, he analyzed how a charitable contribution could do more than just push good ideas back into his hometown. He realized that by building up the community he was in, he would strengthen his company’s core. In that process, he created avenues to ask the 650-plus employees within Majestic’s businesses how they wanted to help out and created charity programs that gave employees a chance to help in different and engaging ways, giving them a new reason to battle that rush-hour traffic every day. As a result, his company’s growth has continued while the average tenure for top managers in the company has pushed beyond 20 years.

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