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Business Services


Setting the stage



How to lead by example

By Brian Horn


Smart Business Cincinnati | April 2008

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Chuck Frank<br />President and CEO, AHS Inc.
Chuck Frank
President and CEO, AHS Inc.

Chuck Frank said it’s vital that you lead by example and that employees must see that you’re willing and able to do the work yourself.

“You have to ask yourself, if you are going to ask others to do it, would you do it yourself, and would you be able to do it to the best of your and the company’s abilities?” says the president and CEO of AHS, a $34 million full-service provider of materials handling solutions with nearly 50 employees.

And he says the things that you ask your employees to do must be realistically achievable, and you must be there to support them.

Smart Business spoke with Frank about how to deal with the challenges of leading by example and how to do so without stepping over the line.

Q. Is there a system to leading by example?

There is a process you have to go through. You have to understand what you are asking of others and put yourself in a situation and determine how it’s going to affect others.

Is it going to be in their comfort zone or out of their comfort zone? Do we have the resources, the ability, the skill set? There’s a lot of thought and preparation that goes into any task or initiative that we put out for ourselves or for our associates.

There’s a lot of thought, a lot of prework. A lot of, ‘How’s this going to affect us 12, 18 months, three years down the road? How is it going to affect my personal and professional goals?’

I put a tremendous amount of thought into making sure that what’s being asked is realistic.

Q. Has leading by example ever backfired by setting unrealistic expectations?

Only in the fact that I think people can accomplish an awful lot, and sometimes, I think people can accomplish maybe more than they think they can accomplish. If I put myself into that situation and say, ‘You know, it seems reasonable to me. It seems like something I can do; it seems like something I can achieve.’

Perhaps I don’t take into consideration the individual that’s being asked. Maybe they are a little different than me. Maybe it’s kind of something that is a passion of mine but not a passion of theirs.

As I’ve progressed in life, I’ve come to the realization that obviously not everyone has the same goals and same drive that I do. As the owner of the business, you’ve got to factor in human nature.

Q. How does setting the example help the company?

People realize and understand that if they are being asked to do something because of the process that we do follow, that they don’t have to ask the traditional questions of, ‘Would you do it?’ Or they’re not behind the scenes or talking to other associates saying, ‘They keep asking me to do these things, and yet they don’t do them.’

They understand that if they are having an issue with it, if they have a client situation that is going to be difficult, I’ll be glad to sit there, I’ll be glad to go do it, I’ll be glad to do it myself. So I just continually say, ‘I’ll be there for you, I’ll support you, I will do it, and it’s the right decision.’

Q. Have you ever stepped over the line between leading by example and micromanaging?

I’m very cautious about that. We have others we have >empowered to be in a position, and it happens probably less and less because, again, earlier in my career, I probably would have done it more often.

But the realization is, you can’t empower people, ask them to do something, and they go about doing it their way and, if you disagree, you go to their direct reports and say, ‘Hey, I know you said to do it this way, but this is the way we’re going to do it.’ You lose credibility with your leadership team. You lose the confidence in them having confidence in yourself.

Has it happened? Yes. But again, it’s a conscious decision to make sure that every day I am thinking about making sure I’m not doing that.

Q. What are your tips for a leader looking to be a role model to his or her employees?

You have to ask, ‘What are we asking; what is the task at hand?’ I’m a big believer in that you have to have a goal. You have to have the expected outcome, and then you have to have short-term goals to get to your long-term goals.

You have to have action steps to accomplish your goals. It has to be date-sensitive, then you just have to make sure it’s moral, ethical, it’s done with integrity, and it’s for the betterment of the organization and, ultimately, the betterment of our clients. If you ask those questions and you listen and you explain and you have a plan, it works.

What’s most important is to hold yourself accountable. If you say you are going to do something, do it. If you are going to set a date, meet the date.

HOW TO REACH: AHS Inc., (513) 351-6500 or www.ahs1.com

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