Cover Story


The last full measure



How Herb Shear uses data to guide GENCO Supply Chain Solutions to record revenue

By Brian Horn


Smart Business Pittsburgh | May 2008

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A lot has changed since Herb Shear began leading GENCO Supply Chain Solutions more than 30 years ago.

For starters, the chairman, president and CEO of the reverse logistics company only had 15 people with him in the beginning.

“So, obviously, your leadership style for managing 15 people versus an organization today that has 7,000 people in 100 different locations — it’s significantly different,” he says. “So, I had to evolve my leadership style and my leadership thinking over that 36-year period because if I was doing the same leadership style that I did 36 years ago, the company would probably implode.”

One of the primary ways he’s found to make sure everyone is staying true to the company’s mission is by relying heavily on data.

“You can’t manage a business without good, good data,” Shear says. “If you continually manage from your gut, eventually you’re going to have a problem. So, we like to make decisions based on our data. Sometimes, you don’t have all the data, and you have to just go with your gut. But, we like to get as much data as possible to make our decisions with.”

The goal at GENCO is to have great customer and employee satisfaction and to be a profitable company — and each one of those areas is measured to see just how well the company is doing.

“It’s more than just words to us,” Shear says. “We actually measure our customer satisfaction, our teammate satisfaction and our profitability. We only consider ourselves a successful company if we are doing well in all three. It’s like a three-legged stool. If one of the legs is broken, we need to fix it.”

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