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Business Services


Rock solid



How to empower your employees

By Matt McClellan


Smart Business Cleveland | June 2008

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Robert E. Troop<BR />CEO, The Shamrock Cos. Inc.
Robert E. Troop
CEO, The Shamrock Cos. Inc.

One of the toughest things Robert E. Troop has had to do at The Shamrock Cos. Inc. has been finding someone to replace him.

Troop says he’s been trying to retire for years, but he just hadn’t found the right person to succeed him at the marketing communications and project management company, which has fared well under his leadership — 2007 was the 14th consecutive year it achieved double-digit percentage growth.

But now, after the 250-employee company finished 2007 with revenue of nearly $80 million, Troop has appointed Tim Connor as president. Troop, who still retains the CEO title, says Connor expressed interest in his job when he first started at Shamrock 14 years ago at the age of 23. After working with three presidents in the last seven years, Troop is optimistic that his search for a successor is at an end.

Smart Business spoke with Troop about how to build your team for success and why you can’t give employees all the answers.

Build your team through a process of elimination. One of my greatest assets — which can also be one of my biggest liabilities — is I tend to have more confidence in people and their abilities than they have in themselves.

I brought some people into my life as executives who had difficulty completing a job or a process or a project. When I say I did it through process of elimination, I mean there have been a number of people I’ve associated with in this business that had success as a salesperson, that I felt would be great leaders in my company.

The challenge is when you find highly successful sales-people, you’re looking at type A personalities. These people are truly entrepreneurial, so we preach the necessity for them to be accountable for their successes and failures. But at the same time, we preach family and team, so it’s a little bit of an oxymoron if you will.

Let your employees figure it out. The most important thing I’ve learned is to keep an open line of communication with your employees. It’s incredibly important to practice what you preach.

I’m a firm believer in empowering my employees and holding my sales team accountable. I think you can micromanage, which I have never been one to do.

I have a little philosophy, and my people kind of chuckle about it, but they also embrace it: When you talk about empowering people, one of my favorite lines is to tell my employees to figure it out. If they have a problem that they really should know the answer to, if you give them adequate time, they’ll figure out what the solution is.

That’s a theme that is behind the success of our company. Our people really do take the time to figure it out. Whether it’s a problem, it’s an initiative, whatever it is, they somehow, someway are able to figure it out.

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