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Real Estate and Construction


Understanding the vision



How to lead with a message

By Brian Horn


Smart Business Detroit | June 2008

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Dennis M. King<BR />CEO, Harley Ellis Devereaux Corp.
Dennis M. King
CEO, Harley Ellis Devereaux Corp.

When Dennis M. King took over leadership at Harley Ellis Devereaux Corp., he spent his first year analyzing his own personal leadership style as well as how the organization could succeed.

“It came down to an understanding that all of us pulling together, taking advantage of our myriad of different views and visions and ideas and capabilities and talents could take the organization much further than me as one person trying to do it all,” says the company’s corporate chairman and CEO.

That’s when he realized the importance of vision in leading the 500-employee commercial architecture organization, which posted approximately $70 million in revenue last year.

Smart Business spoke with King about how empathy and persistence are critical to communicating your vision.

Q. What are the keys to being a good leader?

You have to begin with a vision that invigorates the organization. If you can’t articulate and share with everyone a simple message about where you’re going, then it’s very difficult for employees to get excited about an organization. So, having an invigorating vision is important.

You have to be able to sell that. You have to be able to communicate enthusiastically — to sell the vision and communicate it and repeat and get people to buy in to it.

You just have to be able to have empathy and understand how people are feeling about your message. It’s one thing to just sort of give directions or make suggestions. It’s something entirely different to understand how your message is being read and felt by your organizations. So you have to be empathic.

Maybe above all, you have to be persistent. Leadership is all about the sort of traditional follow-me kind of concept. If you keep changing direction or giving conflicting messages, it gets very muddy and difficult for people to understand where they’re going.

So persistence is really important.

Q. How do you show empathy?

Everyone learns differently. Some people learn from listening, some people learn from reading, some people learn from writing and combinations of all those kinds of things. A lot of people take a different amount of time to absorb and appreciate things based on their interest, their training, their background, their knowledge.

Particularly when you are trying to implement a change of some sort in an organization, you have to be persistent and, more importantly, you have to be watchful of how the message is being accepted and how people are embracing it. There is the natural, initial resistance for any change because people don’t like to upset their lives. So they are going to wait to see if change is for the best and if it’s going to last or whether you are going to give up on it.

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