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Corporate Culture


Setting the tone



How Tom Fleming leads Supplies Network by instilling his work ethic in his employees

By Mark Scott


Smart Business St. Louis | July 2008

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Tom Fleming is proud of his roots and the traditional upbringing that he received from his parents.

Growing up on the not very mean, but also not very wealthy, streets of St. Louis, he was taught that those things in life that are worth having are also worth your own blood, sweat and tears. Fleming paid his own way to attend a private high school and also bought his own baseball glove.

“I had my first job delivering newspapers,” Fleming says. “It was safe for an eight-year-old to be walking around delivering the local newspaper on a Saturday night. You develop that understanding that if you want something, you work for it. That’s built into me.”

It’s also built into the way he runs Supplies Network, a private wholesaler of information technology consumables like ink, toner and CDs, which generated $345 million in revenue in 2007. But he has learned that being a good leader means accepting that not everyone is wired exactly the same way that you are.

“I’m a traditionalist at 63,” says Fleming, the company’s founder and CEO. “I have a tendency to say, ‘This is the way it is, this is the way it was for me, and I have a work ethic, and this is how I dress, and this is how I think.’”

The trick for a CEO is to take your people of differing backgrounds and build a cohesive group that will enthusiastically follow your lead. And you need not look any further than what parents do for their children to learn how to do so.

“The best example of leadership in this country is good parents,” Fleming says. “Not only do they have unconditional love, but they have an unconditional sense of responsibility.”

In other words, a good leader is constantly focused on taking steps to make his or her employees better rather than basking in the glow of being the CEO.

“You can sit down with the child and say, ‘Look, this is the way it is, and this is what smoking will do to you,’” Fleming says. “‘I don’t care whether you like me or not because I love you and you’re going to get the best I can give you as far as my advice.’ We can do it as parents, and we need to do it as managers and leaders.”

The best way Fleming knows to serve his 185 employees is to show up each and every day, work hard and set a solid example for them. So when he recently decided to step back a bit from his responsibilities by taking Fridays off, he took a 20 percent pay cut to support his reduced workload and to show he wasn’t above his employees.

“You have to have a single standard of behavior,” Fleming says. “I can’t expect my leadership team to behave any differently than I behave. If I don’t demonstrate strong leadership skills, not only will they not follow me, but someone will probably try to take over as alpha.”

Here’s how Fleming has grown Supplies Network by earning the respect of his employees by both respecting their differences and engaging them in his contagious work ethic.

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