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Human Resources


Striking a balance



How to stay in control of your company when bringing in investors

By Mike Cottrill


Smart Business Northern California | August 2008

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Martin Babinec
Founder and Chairman, TriNet Group Inc.

Martin Babinec has been in your shoes.

As the founder of privately owned human resources outsourcing provider TriNet Group Inc., he loved being in charge of his business his way.

But when times got tough, he realized that he needed the help of outside investors. And with that help came the natural concern for any entrepreneur when outside people come in.

“As you’ve probably seen, oftentimes, when there is a change in shareholder, the CEO is the first to go,” he says.

But Babinec remained president and CEO of the company through the time when initial investors took a small portion of his company and, eventually, when two separate investors took controlling interest. Along the way, TriNet earned a spot in the Inc. 500 Hall of Fame for its fast growth, and Babinec, who recently stepped down as president and CEO but remains chairman, learned how important it is to share realistic expectations with both his investors and his 435 employees to earn their trust.

Smart Business spoke with Babinec about how to keep running your company while accepting outside investments.

Look at alignment, not valuation. Typically, when you’re a management team and you’re trying to raise funds, you’re trying to raise those funds at the highest possible valuation. But therein lays a major trap that you can fall into because if you don’t have the alignment, you’re not going to achieve anything you want. Having the right alignment means a lot more than the value that investor is giving your business at the time of the investment.

All financial investors have one objective — return on investment. But the question where they do vary from one to another is what is the time frame for liquidity, and that’s what you have to understand. They all want maximum ROI, but their time horizon is really a key picture.

Carefully evaluate potential investors.
Part of what you ask about as you meet with those potential investors is, do they share your values?

As an example, how important is integrity? They’ll all say integrity is important, but you have to go about ways of validating where does that really lie on their priorities.

We specifically looked at which of the investments didn’t work out, what were the circumstances and what did the leaders of those companies have to say in retrospect. In any relationship, you are going to be tested much more when things don’t go according to plan, and so what happens when things don’t go according to plan is the true test of the people you are dealing with.

Another subpoint underneath this is how consistent they are. Were they consistent throughout the relationship? If it was a relationship that was several years, was there zigzagging on priorities and what they stated as goals or were they consistent in the agenda?

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