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Health & Medical


Taking care of business



How to nurture your company from the inside out

By Patrick Mayock


Smart Business Chicago | November 2008

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Shelly Sun<BR />founder and CEO, BrightStar Healthcare LLC
Shelly Sun
founder and CEO, BrightStar Healthcare LLC

When it comes time for Shelly Sun to hire a new employee at BrightStar Healthcare LLC, she’s done plenty of research to help her reach a decision with her team.

That’s because the founder and CEO spends months — sometimes even a year — networking to find the perfect match for her $12 million health care franchising company. And almost everyone she knows hears about her hunt for the smartest people in the field.

“It’s about talking to as many people as possible,” she says.

Smart Business spoke with Sun about hiring employees and creating a culture that keeps the business running smoothly, even when she’s on vacation.

Q. How do you create a culture that keeps the company running smoothly?

I wouldn’t have been ready to put this culture into my company three years ago. I’ve evolved there by putting together an advisory board of people that are smarter than me and having to listen to them to be the most successful.

Really look at the core functional areas of the company and who your department head is for that and have them put together their own strategic plans for their division and present it to all their fellow team members. And as hard as it is, don’t say anything. If I start interjecting my opinion, it’s going to be Shelly’s strategic plan for their department, not their strategic plan for their department.

I intentionally don’t attend some interim meetings because everybody’s looking to take a cue from the CEO. If I’m squashing it or asking questions as though I don’t support it, everybody else will follow suit.

I want to have my say at the ninth step of 10 in the process, but having my say in steps one through three means nothing happens in four through eight other than what I already came up with.

Q. How do you find those self-starters for your team?

The old saying, ‘Hire slow; fire fast,’ is probably one of the smartest sayings ever created. I don’t know who said it first, but it’s probably one of the best guiding principles in any organization at any level.

I think that when you rush it, you hire the wrong people. You hire out of desperation versus true fit.

Assess your own culture. For any CEO, depending on what their culture is — if it’s a more formal culture, then they want to look to network people that are more formal, and not everybody will be, so that’s why I start early. Any hiring manager should start early.

It’s always a stronger hire to network (with others) to a hire than find them cold because you can find out true information about them. Because I’ve gotten them as a reference from someone, and that someone knew them typically in some kind of work setting, I can find out what makes them tick.

That’s important information you can’t get by calling the human resources department.

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