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Health & Medical


Straight talk



How Sharon Daniels uses integrity and solid communication as the foundation for leadership at AchieveGlobal Inc.

By Brian Horn


Smart Business Tampa Bay | November 2008

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When Sharon M. Daniels first started as a senior executive, she thought that all of her employees would just walk in her office and tell her what was going on, just as they had before she became the leader.

However, that wasn’t the case.

So, when she became president and CEO at AchieveGlobal Inc. in 2004, she set out to show everyone she had integrity, and she used her communication skills to guide her more than 1,000 employees.

Daniels spent a lot of time getting feedback from customers, suppliers and employees about the state of the company, an international provider of skills training and consulting services in customer service, sales performance and leadership.

“I spent a good, solid month just doing nothing but listening to people and talking about how we were,” she says. “I think that was the springboard, if you will, for how I started being a leader here and getting really engaged with all the elements of it. I think that helped me from a credibility standpoint because then, when I started communicating or sending bigger messages, it was clear. I didn’t say, ‘I talked to 50 customers or whatever,’ but I could say, ‘I’m learning from customers that these things are happening,’ or, ‘Here are some things that are really important to our organization.’”

Those communication skills have served Daniels well in establishing an environment where employees and managers can speak freely with her about ideas. Through her actions, revenue increased 13 percent since she became president and CEO, and the company posted approximately $150 million in 2007 revenue.

Here’s how Daniels uses integrity and communication as her foundation of leadership to take AchieveGlobal to new heights.

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