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Business Services


Helping hands



How to lead with integrity

By Brian Horn


Smart Business Tampa Bay | November 2008

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Peter Vosotas<br /> chairman and CEO, Nicholas Financial Inc.
Peter Vosotas
chairman and CEO, Nicholas Financial Inc.

Peter Vosotas can’t recall the title, but remembers a movie in which two captains lead two sets of troops on a long run.

While on a break, one captain helps his troops and rubs their feet, while the other captain barks orders. Vosotas — chairman, president and CEO of Nicholas Financial Inc., a company he founded with his wife, Paula — says that he would be the leader rubbing feet.

“I believe if I worry about your feet — whether you care or not and think I’m a jerk — the majority of you guys will care about me and my feet. You might not, but that’s OK. I’m not doing it so you’ll rub my feet. I’m doing it because I legitimately care about you,” says Vosotas, who leads the specialty consumer finance company, which posted $50 million in revenue for fiscal 2008.

Smart Business spoke with Vosotas about how to show employees you care and how to make decisions without alienating people.

Allow employees to talk to you. I’m not so naive that I believe that will ever really happen — that I will become so phenomenally godlike or transparent that anybody and everybody will open their minds and hearts to me.

So, what I need to do is be sure that I have excellent lieutenants that think the way I think and that have the same moral compass that I possess — that I can’t do it all to everybody, and I need them to help and do it all.

I need to show them that I believe in them, too. What I really need is to create like-minded disciples that I become respectful of, that I trust and feel good about, unless they show me that I shouldn’t. So, I have many people in the company that I entrust that way, and I like to use the terminology that I inspect what I expect.

As long as the various department managers that work for me are doing what we agree we’re supposed to be doing, then I don’t get in the way. I want people who are bright, who are able to work independent of my inclusion on a daily microscopic basis.

Lead with integrity. You have to have tons of integrity. They all say that, but people have got to look at you and think you are the real deal.

But you’ve just got to be straight. For example, Carol walked out on us — I’m just giving you a fictitious name — and gave no notice. But, we still owe Carol for three unused vacation days. Now, it actually comes to me because this is a small company — because everyone knows the answer in HR — which is you’ve got to pay her, and everybody knows that here.

You just have to always be consistently honest. You just lead by your actions, you do things that are straight, and you keep doing them that way, and eventually, people look up to you. I think that is a terribly important thing that you have to possess if you’re going to lead the troops.

You really have to show this quantitative and qualitative commitment to them to whoever it is you are talking with. ‘I really care about you. I care about your well-being. I care about your health. I care about your appearance. I care about your job knowledge. I’ll help you in your job knowledge. What can I do to help you?’

But, whoever you talk to, my suspicion is they are going to feel good about working with you, working for you, if they really think that you are working with them as opposed to having them in an indentured capacity.

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