Fast Lane


Power to the people



How to empower employees to make decision — even if you don't agree with them

By Brian Horn


Smart Business Chicago | January 2009

Page 1 of 2


Deb Leon,</BR> founder and president, Health Contact Partners Inc.
Deb Leon,
founder and president, Health Contact Partners Inc.

Deb Leon wants her employees to be empowered, and that means they can make decisions that she doesn’t agree with.

For example, the president and founder of Health Contact Partners Inc. recalls a time when she and an employee disagreed. So instead of continuing the argument, they decided talk again the next day — and Leon came to a realization.

“I realized that the decision we were making — the ability for that person to make this decision was more important than the decision itself,” she says. “That’s what actually turned the corner for me.”

Smart Business spoke with Leon — whose health call center employs 100 people — about how empowering employees can help you better fulfill your customers’ needs.

Q. How do you determine what customer needs your company can fulfill?

It’s twofold. No. 1 is establishing need. There’s a need for all sorts of things. Our clients probably have a laundry list of things that they could use from us.

Secondly, is it something we can deliver very, very well? Is it in our short grasp? If it’s not in our short grasp and we want to take a look at something, we then have to weigh the advantage and the cost of putting our resources over on something that’s too far out of our grasp. We go through that exercise of saying, ‘All right,here’s the resources that it’s going to take’ — planning it out down the road for product development, program development, marketing.

You start bringing [in] the IT [department], all those pieces that have to support that, and start looking at this from a research standpoint. Are we willing to invest in the resources that it’s going to take while not pulling off from our current business?

And that’s that balance. There is this fine line between balancing your current book of business and the products and services you offer and making sure you are delivering at a high-quality level that keeps you ahead of your competition.

What we found to be most effective is there’s always another circle beyond where we are at that is within our grasp, and it’s a bit of a stretch, but it’s not a mega stretch. Every time that we’ve mega-stretched, even if it’s successful, there has been collateral damage to the rest of the business.

So, we’ve learned a lesson for us about that, about saying, ‘All right, this is going to have to be in either our primary circle or the next ring out.’

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