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Health & Medical


Culture of inclusion



How to create an environment where employees know their input matters

By Erik Cassano


Smart Business Indianapolis | March 2009

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Bobby Keen<BR> president and CEO, Hancock Regional Hospital
Bobby Keen
president and CEO, Hancock Regional Hospital

Bobby Keen believes that as a leader, you’re only as good as your employees think you are.

And for that reason, the president and CEO of Hancock Regional Hospital tries to keep his leadership style as participatory as possible.

“I have great respect for the people I work with, their skills and abilities,” Keen says. “In many cases, I know those people have a greater expertise than I personally do.”

Keen, whose organization posted 2008 revenue of $155 million, says that a leader can’t unite an organization without getting employees from all levels to buy in to the organization’s mission and core values. In order to achieve that level of buy-in and effectively leverage the talent of your employees, Keen says they must remain engaged in helping to shape their company’s future.

Smart Business spoke with Keen about how to foster a culture of inclusion in your organization.

Encourage free speech.
Most people come to work every day wanting to do a great job. They want to be productive for their organization. You have to give them an opportunity to participate and be a part of the organization.

My experience over the years is that suggestions for improvement come from places that you might not even think about. If you don’t realize in an organization that your suggestions might come from what you might consider to be an odd place, then you’re going to miss some very important suggestions for improvement.

You have to build a culture where people feel free to give their thoughts and suggestions. We have tried to build what I would call a no-blame culture, where we show our associates on a daily basis that we actually value their input and thoughts, and we’re going to take their suggestions and try to do something with them.

We have various ways of gaining input from the associates. When we do get a suggestion, we try to make sure the associate always knows we followed up on that suggestion. You have to let the associates understand that you do respect them, their opinions, and when they do come up with suggestions, you have to make sure you actually get back with them, that you’ve taken that suggestion seriously and you’ve followed up.

Build trust with people over time.
In every situation, employees are not going to respond if there are not a couple of elements in the organization. It all starts with respect and trust. If they respect you, if they trust you and if you are approachable, they’ll realize that you really do want their suggestions. You really do want their thoughts on where the organization is going. If all of those elements are there, you can have great conversations. You just get on those one-on-one conversations, and if all those elements of respect and trust are there, if they believe there is not going to be a punitive retaliation when they bring up things, it’s a very positive environment.

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