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Leadership


Strike up the brand



How Hank Mullany uses three strategies to get his 180,000 employees to embrace Wal-Mart’s mission

By Erik Cassano


Smart Business Philadelphia | March 2009

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There is being a division president, and then there’s being a division president for Wal-Mart Stores Inc. Hank Mullany is the latter. He’s the president of Wal-Mart’s Northeast Division, a 600-store, 180,000-employee cog in the world’s largest retail chain, which produced $374 billion in sales in 2007. Mullany’s divisional footprint stretches from Maine to Virginia, encompassing the metropolitan areas of Boston, New York and Philadelphia and making him the head of a giant within a giant. Yet, with nearly a quarter-million employees under his umbrella, Mullany still must take big-picture corporate concepts and make them personal for his people — many of whom he’ll never meet beyond a handshake during one of his store visits. If that doesn’t happen, initiatives don’t get executed and Wal-Mart won’t succeed.

“If we want something to happen and get it executed, it happens with the people in the stores,” Mullany says. “The best programs and strategies in the world aren’t going to happen without execution. (The stores) are where people meet Wal-Mart. I’m not Wal-Mart to our customers. The people in the stores are Wal-Mart.”

Here’s how Mullany drives Wal-Mart’s vision to his employees through training, communication and delegation to enable his employees to pursue their ideas, furthering Wal-Mart’s mission in the process.

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