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How Herbruck Alder is always there for clients

Smart Business Cleveland | June 2009


We’ve all been left hanging before. You leave a voice mail or send an e-mail needing information and then hear nothing for a few days.

That won’t happen at Herbruck Alder, which is led by Chairman and President Mark Alder. The company has a corporate policy that all calls and e-mails need to be returned the same day that they were received.

You wouldn’t expect anything less from a company that believes it’s in the service business and not in the sales business.

The employee benefits firm seeks long-term relationships with clients and their employees.

That’s why the company not only provides them with the services promised but also goes above and beyond by keeping clients informed on all fronts of the employee benefits industry.

Herbruck Alder offers several informational seminars and webinars throughout the year to help educate clients on industry trends and changes.

When President Obama signed the American Recovery and Reinvestment Act of 2009, it included changes to how COBRA is administered. Those changes significantly affected many of Herbruck Alder’s clients. Instead of keeping clients in the dark, the company had two webinars and two seminars scheduled for clients within a week of the president signing the act.

In addition, the company conducts two surveys each year for clients to benchmark their company’s benefits and wellness programs to others in Northern Ohio and the U.S.

Of course, the service that the company provides can’t be excellent unless employees are doing their part.

Herbruck Alder created a companywide service plan that each employee is expected to follow for each client. The client service plan includes specific target dates, which account executives, account managers and service representatives are required to follow.

The service plan also describes ongoing services and value-added services that are available to clients.

How to reach: Herbruck Alder, (216) 623-2600 or www.herbruckalder.com

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