Mary Bittel of American Slide Chart/Perrygraf on the value of tangible tools
Despite the rampant explosion of technologies, companies — and consumers — still value having a tangible item in their hands
Smart Business Chicago | May 2010
Mary Bittel, the head of marketing communications at American Slide Chart/Perrygraf (www.americanperrygraf.com), discusses why the human affinity for tangible tools has not diminished, despite the growth of technology.
In the first video, Bittel introduces the topic and why it's important to today's businesses.
In the second video, Bittel discusses the three dynamics of why people like tangible tools.
In the third video, Bittel adds a fourth dynamic of why people like tangible tools.
In the final video, Bittel provides customer testimonials about tangible tools.
Mary Bittel is the head of marketing communications at American Slide Chart/Perrygraf. Reach her at (630) 665-3333 or mbittel@americanslidechart.com.
