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Consumer Products
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Don Rockwell
President, Aqua Lung America
While there are people capable of committing an entire conversation to memory, Don Rockwell likes to see his managers carrying a notebook
when they c...
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Rewiring the system
How Jim Minarik took Directed Electronics from a family-owned business to a publicly traded powerhouse
Succeeding a much revered founder can be a daunting challenge
for a CEO. Now consider becoming the head of Directed
Electronics Inc., famous among S...
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King of the hill
How Dick Heckmann repositioned K2 for success in the retail sporting goods market
Timing in business is everything, and Dick Heckmann’s success at K2 Inc. serves as proof that good things can happen when a CEO with the right backgro...
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Robert Hallam
CEO, Dimension One Spas
Robert Hallam and his wife were once interviewing a job candidate with three other men. The men thought the candidate could walk on water, and t...
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Smooth operator
How Garry Ridge transformed WD-40 into a well-oiled sales and marketing machine
Garry Ridge doesn’t define sales for WD-40 Co. in terms of international and domestic markets.
“I only see one market, and it&#x...
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