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Branding
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Defining excellence
How Luis Proenza gave the University of Akron an image overhaul
When Luis Proenza became president of the University of Akron, he wasn’t exactly taking the helm of an Ivy League institution. The university had a r...
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Step up to the mic
How Phil Cajka and his team at Audio-Technica U.S. Inc. brand their product and build relationships -- here, in Athens and beyond.
What do Hoobastank, President Bush and the athletes of the 2004 Olympics have in common? Over the past year, they have, respectively, made music, deba...
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