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Branding
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Total upgrade
How Nina Smith sold Sage Software’s employees and customers on its corporate rebranding effort
In the six years that Nina L. Smith has been at Sage Software,
she’s been running full speed. In that time, she has seen the software company take on...
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Star power
How Scott Barnett created the Bubba Gump Shrimp Co. brand and the culture that keeps it going
In the movie “Forrest Gump,” the title character said, “Life is like a box of chocolates. You never know what you’re going to get.”
But when it comes...
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