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Branding
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Buying in to branding
How Skoda Minotti got everyone involved in creating its new branding strategy
It takes a village to build a brand.
So believe the leaders of Skoda
Minotti, so much so that when they set about formulating a new branding strat...
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Sacrificing sacred cows
How Judith Ann Karam rolled out a new brand identity at Sisters of Charity Health System
Sister Judith Ann Karam sacrificed her sacred cow.
The demands of a competitive business landscape often call for
moral ambiguity, but Karam, al...
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Brand leader
New Moen CEO Richard Posey is banking on North America's strongest faucet brand name to produce double-digit growth.
On the wall of Richard Posey's office is a wooden plaque framing a hand drawing of four famous animated insects.
In the 1980s and early 1990s, we wat...
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