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Sales & Marketing
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The director's cut
After Lean Cuisine and Fred Segal committed to joining forces at Sundance, the two companies began to discuss other ways to team up at the festival to...
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The skinny on Lean Cuisine
How a local company collaborated with a West Coast spa and a celebrity-packed film festival to launch its brand.
Sometimes a promotional campaign takes on a dynamic life of its own, as when Brett White and his team prepared to launch a new product line at the Sun...
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Market muscle
Bob Schnabel has worked out the best way to reach customers ... and keep them.
You may never have heard of Bob Schnabel, but if you watch television, you've most likely seen the results of his work.
Schnabel, president an...
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Star quality
Businesses must choose wisely when deciding on a celebrity spokesperson.
Some products and companies are undeniably linked with the celebrities who endorse them: George Foreman and his grill, Paul Newman and his sala...
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