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Sales & Marketing
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Cold calling versus phone sales
How to close deals using the phone and pounding the shoe leather
Salespeople are supposed to sell. That is the bottom line. Period. Great salespeople are always on top of their game. That really comes down to two ...
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Welcome to the jungle
Reputable partnerships add credibility to K&M's Wild Republic brand.
Twinsburg-based K&M International Inc. has come a long way in its 25 years in the nature-themed toy business. With its 5-year-old line of plush ha...
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All in a day's work
MTD's latest national sales meeting educated sales reps while benefiting the community.
If your last sales meeting was utterly forgettable, you could learn from MTD Products Inc., a Cleveland-based manufacturer of lawn and garden ...
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Simple vision
Johnny Applestix founders Tony Dellamano and Mark Kuperman find that the best business strategy is a simple one.
For Tony Dellamano and Mark Kuperman, marketing a brand new food product involves a simple plan -- let people taste it, and they'll spread the...
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The big prize
How Health-Mor uses one million incentives to motivate its distributors
$1 million.
That's the award given to one of Seven Hills-based Health-Mor's distributors for selling 15,000 of the company's Filter Queen ind...
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Spreading the gospel
In a new book, entrepreneur John Di Julius explains how he keeps 'em coming back for more.
John Di Julius, president and owner of John Robert's Hair Studio & Spa, has been recognized for, among other things, leadership (1999 Erns...
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Trial by Web
Integrate a product catalog into your Web site
Putting basic contact information along with a description of your product lines is the first step into the World Wide Web.
The second step is actual...
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Sour grapes
Choosing a wine for your next business function doesn't have to be difficult.
Choosing a wine for a business dinner, whether it's an in-house function or a meeting with clients, can be a daunting task.
"Wine is difficult," says...
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More Sales & Marketing
Resolutions
Five business and personal growth strategies for the new millennium
Looking for answers
Marketing expert Charles Stuart says the most powerful research tool in your company is probably going unused.
Heat stroke
Debunking the summer sales myth and other shoddy excuses for poor sales
At your service
Calamities, catastrophes and other curiosities of customer service
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