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Advertising PR Media




Turn the page
How Alan Schultz redefined Valassis by redefining its culture
When Alan Schultz took the helm as chairman, president and CEO of Valassis Communications Inc. in 1998, the company had tunnel vi


Gearing for change
How to change your company culture while keeping employees on track
When the idea came up almost 30 years ago at Exhibit Work Inc.’s inaugural Christmas party, Dominic Silvio was resistan


Against the grain
How Carl Gerhardt has spurred growth for Allegra Network in a consolidating industry
Carl Gerhardt’s story is not unlike the stories of a lot of company leaders in Michigan. Facing the double-barrel assault


Big ideas
How to build an organization
When building an organization, Lisa Stern says it’s important to bring the right people on board to succeed. Stern,


Taking action
How to overcome inaction and make decisions
As Alan Kalter met with his employees on a Sunday night in August 1996, his advertising agency’s building burned behind


Mixing it up
How to lead from the ground level up
Perry Miele likes to roll up his sleeves and get involved in the day-to-day operations of Budco, but he also knows that it’s h


Coupon king
How Mike Gauthier makes employees comfortable with change at SAVE On Everything
Mike Gauthier wants his employees to set high goals for themselves, even if their aim is so high it means they will leave his company.


Positive outlook
How Mark Symonds gets employees to celebrate change at Plexus Systems Inc.
In a previous business, one of Mark Symonds’ partners had an ego that needed constant stroking. But when Symonds took over Plexu

More Advertising PR Media




Martian family
How MARS Advertising Co. Inc.’s Marilyn Barnett fosters a family atmosphere to get out-of-this-world results


Cultivating creativity
How Lisa Stern cultivates a winning team at Big Communications


Eye on the prize
How ePrize’s Josh Linkner sets goals and creates action plans to meet them




Recognizing culture
How Budco is staying true to its culture as it grows






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