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Advertising PR Media
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Taking action
How to overcome inaction and make decisions
As Alan Kalter met with his
employees on a Sunday night in August 1996, his
advertising agency’s building
burned behind them. No one
was hurt, b...
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Mixing it up
How to lead from the ground level up
Perry Miele likes to roll up
his sleeves and get involved in the day-to-day operations of Budco, but he also
knows that it’s his job ...
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Coupon king
How Mike Gauthier makes employees comfortable with change at SAVE On Everything
Mike Gauthier wants his employees
to set high goals for themselves,
even if their aim is so high it means they will leave his company.
Gauthi...
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Positive outlook
How Mark Symonds gets employees to celebrate change at Plexus Systems Inc.
In a previous business, one of Mark
Symonds’ partners had an ego that
needed constant stroking. But when Symonds took over Plexus Syste...
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Martian family
How MARS Advertising Co. Inc.’s Marilyn Barnett fosters a family atmosphere to get out-of-this-world results
It’s a true story Martians saved Marilyn Barnett’s company.
When MARS Advertising Co. Inc.’s office burnt down three years
ago, the retail consume...
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Cultivating creativity
How Lisa Stern cultivates a winning team at Big Communications
Lisa Stern credits her performing arts background for her success in founding Big Communications Inc., a health care communications agency special...
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Eye on the prize
How ePrize’s Josh Linkner sets goals and creates action plans to meet them
“Someday,” Josh Linkner likes to say, “a company is going to come along and put us out of business, so it might as well be us.”
The founder and CEO o...
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Recognizing culture
How Budco is staying true to its culture as it grows
When William “Bud” Brian founded Budco, a marketing services company, he put extra emphasis on creating a culture he could be proud of. He believed st...
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