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Sales & Marketing
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Local flavor
How David Scrivano pushes decision-making down to the customer level at Little Caesars
Ten years ago, Little Caesars was a marketing force on the national stage. The company flexed its marketing muscle with national TV commercials ...
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Trash talk
How Rumpke Consolidated fights waste industry stereotypes with smart PR
Bill Rumpke Sr. has just come away from a zoning board meeting where a proposal for an expansion of his company’s landfill in Colerain To...
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Cold calling versus phone sales
How to close deals using the phone and pounding the shoe leather
Salespeople are supposed to sell. That is the bottom line. Period. Great salespeople are always on top of their game. That really comes down to two ...
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Direct effect
Pat Corpora drives the marketing machine at HCI Direct, known for its signature Silkies brand.
When a Silkies "target" checks her mailbox and sifts through the bills and advertisements, Pat Corpora hopes she sets eyes on his tempting offer first...
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Battle-ready
Do you ensure that the members of your sales staff give you their all every day?
Why do we complicate things that are so simple? Blocking and tackling is still blocking and tackling. To be good at anything requires a lot of practic...
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Batteries not included
Six rules to ensure your company's sales success
When I started my sales career at Xerox Corp., I was taught a few things that have stayed with me for 27 years. These basic principles allowed me to b...
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The director's cut
After Lean Cuisine and Fred Segal committed to joining forces at Sundance, the two companies began to discuss other ways to team up at the festival to...
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The skinny on Lean Cuisine
How a local company collaborated with a West Coast spa and a celebrity-packed film festival to launch its brand.
Sometimes a promotional campaign takes on a dynamic life of its own, as when Brett White and his team prepared to launch a new product line at the Sun...
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More Sales & Marketing
Welcome to the jungle
Reputable partnerships add credibility to K&M's Wild Republic brand.
All in a day's work
MTD's latest national sales meeting educated sales reps while benefiting the community.
Simple vision
Johnny Applestix founders Tony Dellamano and Mark Kuperman find that the best business strategy is a simple one.
Market muscle
Bob Schnabel has worked out the best way to reach customers ... and keep them.
The big prize
How Health-Mor uses one million incentives to motivate its distributors
Star quality
Businesses must choose wisely when deciding on a celebrity spokesperson.
Spreading the gospel
In a new book, entrepreneur John Di Julius explains how he keeps 'em coming back for more.
The accidental marketer
How a good marketing strategist can make the customer think it was his idea
Trial by Web
Integrate a product catalog into your Web site
Sour grapes
Choosing a wine for your next business function doesn't have to be difficult.
E-mail effectiveness
Don't eliminate your marketing budget, stretch it.
See all articles in Sales & Marketing
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