Len Pagon Jr. founded Brulant Inc., then called NewMedia, as a 23-year-old in the spare bedroom of his house back in 1989. Throughout the 1990s, he went through different company transformations but also propelled the company through rapid growth, being named to the Inc. 500 list three times. But sometimes good things don’t last, and by the end of 2000, the dot-com bubble had burst.
Pagon made a tough decision to restructure his company in order to survive, so he sold off three branches of the business and had to make layoffs. By the end of 2000, a merger had been planned, but by March 2002, things had fallen through and the merger was abandoned. About half of his employees, including the CEO Pagon hired, left to join the company it was supposed to have merged with.
Pagon bought back controlling interest in the company, and in doing so, he inherited a company with an upside-down balance sheet, negative equity and no cash. He took charge of the 26 employees that were left. He hired an entirely new senior management staff and started over.
The information technology services market was also changing, so he decided it was time to take the company in a different direction. He positioned it beyond a consulting firm that primarily implemented e-business solutions to a full-service strategy, information technology, and digital business consulting and integration firm to serve global clients. At this time the company was renamed to its current Brulant Inc., and it was this repositioning that fueled Brulant’s explosive growth during the last few years, culminating in more than 100 percent growth in 2006.
Pagon, president and CEO of Brulant, defines a great company as one that is doing something different, that has built a different brand, that has deep technology expertise and has a core of talented employees. These attributes have helped him reposition the company and will continue to help it succeed in the future.
HOW TO REACH: Brulant Inc., www.brulant.com or (216) 896-8900