I happened to see your Akron editorial about dot-coms (SBN, October 2000). One thing you failed to point out was that whenever you are approached by a start-up, do two things:
1) Analyze the revenue model.
Take two minutes and ask yourself: Is this a simple idea? The simpler the idea the better. Take Hotmail, for instance. A very simple idea. Give free Web-based e-mail to people to drive traffic and sell banners. If the revenue model is too complicated, chances are, the business won't do well.
2) Ask to see the business plan. I've been approached by headhunters looking to staff start-ups. I ask to see the business plan. There isn't one. Sorry, not interested.
If a start-up fails these two simple tests, then pass on it.
Dot-coms aren't the only businesses to go belly up in a strong economy. They've just been the "sexy" ones which get all the press lately. You can apply these two simple tests to any start-up.
Internet System Specialist
Penton MediaBad taste or bad timing?
I just received my October issue of SBN Akron and was very disturbed by the title of an article on the cover.
On the cover is Bill Crocker and the article inside describes how he is overcoming a tragic shooting and murder at his restaurant, and right next to Mr. Crocker's picture is a promotion for another article in the magazine entitled "Shoot All The Lawyers?"
I feel this is in bad taste or, in the very least, bad timing on the part of your magazine. I am an avid reader of this publication, and I don't understand why an article had to be given such a violent title, especially in this day and age ... and quoting Shakespeare does not make it right.
The same story can be written with a more sensitive title.
I personally found the headline offensive, and I hope that in the future, your headlines will reflect the positive outlook of all business professionals, promote the positive trends in business and focus on the growth of business in this area.
Connecting Touch Therapy & Wellness Center Inc.