Mike Hargrove may have been dismissed from his high-profile position as manager of the Cleveland Indians, but Akron-based Fussy Cleaners isnt necessarily going to follow suit by dumping its commercial spokesperson, his wife, Sharon. At least not right away.
For the better part of the last year, Mrs. Hargrove has put her sassy West Texas twang to good use in radio and print ads for the chain, which has 18 locations in four Northeastern Ohio counties. In the radio spots, she can be heard singing the praises of her personal Fussy Cleaners delivery person, who dutifully and cheerily picks up and delivers the familys laundry to their house (in Strongsville), thus making her life easier in preparing for her husbands long road trips.
Fussys president and founder, John Baraona, met the former First Lady of Cleveland baseball at a meeting, where she spontaneously remarked how much she enjoyed Fussys service. That led to the relationship.
He says hes made no decision yet on whether shell remain a factor in the chains marketing mix for this next year, now that her husband has been hired by the Baltimore Orioles.
Our radio spots are going to continue to run until the current schedule is through, and then well go from there. This is long-term, institutional advertising, says Baraona, who has previously distinguished his company from the competition by running a series of restrained image ads on Clevelands public-television station WVIZ. She doesnt say, Come on in.
And, he hastens to points out, lest one mistakenly conclude that his choice of spokespeople is influenced by his interests as a fan: Sharon and I never talk about baseball. Ive never even met Mike.
So, now you know
According to Baker, Thomsen Associates Inc. which provides survey reports on median salaries if you live in Akron and you hold one of the following positions, you should be taking home an annual salary of ...
Director of Operations $73,789
Information Systems Manager $49,387
Purchasing Director $42,537
Public Relations Manager $40,095
Personnel Manager $40,019
Executive Assistant $31,497
Since these median salaries are those of entry-level positions, if youve been on the job for a while and your paycheck is below par, maybe you should talk to your boss. And if youre the CEO? Take it up with the board of directors. Source: www.salariesreview.com/freedata
Successful CEOs dont just remember their mistakes, they try not to repeat them.
But, as president and CEO of Davey Tree Expert Co. in Hudson a landscaping firm employing about 250 people in Akron and 6,000 nationwide Douglas Cowan says its hard for a CEO to let employees make their own mistakes.
Cowan says he made one of the biggest mistakes of his career by not firing a senior-level executive sooner.
Hed been here a long time, he wasnt doing the job that needed to be done, and we hung onto him too long to the point where somebody could have come in and made things run a lot better, a lot faster, Cowan explains. It also resulted in a loss of morale in the department.
The point is, Cowan says, How do you allow the next generation to make mistakes that arent going to kill you, and yet will allow them to learn and grow?