Mark G Scott

Baby boomers are a big reason why the franchise industry is bouncing back, but their vast experience in the working world does not guarantee profitability. 

“They’ve totally changed what they are,” says Thomas Leaper, partner in-charge of the Franchise Services Group at RBZ, LLP. “The ones who are successful know what they don’t know.” 

The franchise model allows frustrated baby boomers — not yet ready to retire — the chance for a fresh start. But as they take on this new opportunity, it’s easy to lose sight of the financial details that are the lifeblood of any solid organization. 

“The franchisee may not know how to manage the financial end or may use the excuse, ‘I don’t have the time to do that report. I have to go out and sell,’” Leaper says. “It’s a disconnect that can lead to trouble.” 

Smart Business spoke with Leaper about how to help new franchisees build a more sustainable business model.

Why are so many baby boomers looking at franchise opportunities?

Baby boomers have lost confidence in the real estate and securities markets. They look at them as being volatile in terms of investment and have become cynical about the motives of corporate employers. They are being driven to look at business opportunities that present a solid investment vehicle for their interests and allow them to control their own destiny. 

There is also the availability of capital. It really dried up during the economic downturn and paralyzed the franchising industry, both on the franchisor and franchisee side. Franchisors were no longer selling franchises because people didn’t have the capital or risk tolerance to invest in a franchise opportunity. 

And 
existing franchisees were hit very hard at the unit level, especially in the retail sector. But confidence is growing in this area. A good sign of this confidence is the number of financing options now available specifically for individual franchisees. The Small Business Administration has a lot of money that it’s trying to deploy. Beyond that, there are a number of private banking institutions that are increasingly interested in funding the franchise sector.  
 
What can franchising companies do to better support their new franchisees?  
 
The No. 1 thing they can do is to have the right team of professionals in place to both operate the franchising company and guide their franchisees. Franchisors also need to make sure their franchisees are adequately capitalized.  
 
All too often, franchisees use their last dollar just to get launched, leaving little contingency or working capital in the event things don’t go exactly as planned. Having adequate capital to handle the ‘unknowns’ gives them more time and a better chance to succeed.  
 
Of key importance for organizations that have made the decision to expand through franchising, is to surround themselves with professionals who understand how to build the proper corporate infrastructure and manage the franchise system. Too many early stage franchisors assume that the success of their ‘pre- franchise’ business will translate to a successful franchise system.  
 
Without the proper guidance and advice, these systems can collapse because the foundation was never set up properly in the first place.  
 
How important is a good accounting system when it comes to franchising?  
 
It is not uncommon to have a new franchisee, who hasn’t owned a business before, feel overwhelmed when he or she suddenly has a daily accounting responsibility for which he or she has had no prior guidance. A good accounting or consulting firm will heighten awareness as to the importance of proper accounting processes and procedures, for both the franchisee and the franchisor.

It’s the 
firm’s responsibility to demonstrate that accounting is as important as legal, sales, marketing and operations to the health of their business. Teaching proper accounting procedures is integral to any franchise training and on-boarding process, and illustrates the importance of working with professionals that can help newer franchisors deliver the message.
 
Thomas Leaper, CPA, is the Partner In-Charge for the Franchise Services Group at RBZ, LLP. Reach him at (310) 478-4148 or tleaper@rbz.com
 
Insights Accounting is brought to you by RBZ, LLP 

When California Pizza Kitchen head G.J. Hart arrived on the scene in 2011, he found a number of issues he wanted to address.

One of the first items on his list was the structured approach his team took toward serving guests in the restaurants.

CPK developed a series of steps for servers that started when they seated guests until it was time to deliver the check. It removed all the guesswork from being a server. But it also created a dining experience that lacked a personal touch.

Hart discovered that guests typically received the same experience, whether they were a couple out for a romantic evening or a family with young, screaming children. The reason is the servers were following a script. 

In most cases, when someone tells you that you sound “scripted,” it’s not meant as a compliment. The general inference is that you’re not putting much thought or emotion into what you’re saying. You memorized what you needed to say, you said it and that was it.

But even in a profession where you need scripts, such as acting, your goal is not to come off as if you’re reading lines. You want your audience to think you’ve become this character, and the depth of your role goes beyond just the words coming out of your mouth.

 

Unleash your talent

The same rules apply in the world of customer service.

Companies that provide the best support to customers are those that empower employees to assess a situation and actively seek the best way to respond. So if you’re a server and you notice that your next guest keeps looking at his watch, you know to skip any witty banter and try to get him seated, served and out the door quickly.

Hart didn’t want his servers to be robots. He wanted them to be real people who could interact with guests and customize their service to each situation — and he quickly discovered that his employees were thrilled to shed formality and give guests the best experience the servers could provide.

 

Take care of business

As you look ahead this year, think about what your company can do for customers and think about skills or talents you might be underutilizing. How much do you know about these people you’ve hired? And considering these people are on the front lines dealing with customers daily, how much more guidance do they need to make your customers happy?

Every strong company has core values that it prizes. But if you’ve communicated them to your employees and you’re confident your servers understand what you expect, what other reasons do you have to keep your employees reined in?

Just take it from Amber Cox, a bartender at the CPK in Canoga Park.

“People go places because they like the service,” Cox says. “Guests love the way we can be ourselves and take care of them in the fashion they want to be taken care of.”

 

Mark Scott is senior associate editor of Smart Business Los Angeles. If you have an interesting story to share about a person or business making a difference in Los Angeles, please send an email to mscott@sbnonline.com.

Have you ever made a promise and failed to keep it? Of course you have, you’re human. That doesn’t make you a bad person, assuming it was not your intention to deliberately deceive the person or people to which you made the promise.

But sometimes in our zest to please others, we don’t always think through all the details before we open our mouths. We just push forward believing that we can make it happen. In the event that we can’t live up to the promise, we apologize and try to learn from our mistake.

 

Aligning commitment with a promise

Andrew Berlin makes a promise with every employee he hires at both Berlin Packaging and the South Bend Silver Hawks, the Class AA minor league baseball team he owns in South Bend, Ind. Berlin puts a great deal of thought and analysis into this promise to ensure it represents something he can live up to.

He promises to pay his employees top dollar for their efforts and to give them every opportunity to grow and advance in the company. He guarantees that they will have strong, supportive leadership and an organization that will be there for them when they run into personal challenges.

Regular training opportunities will also be offered and while he stops short of guaranteeing their job forever, he does promise that they won’t have to work in fear.

In return for making this promise, Berlin asks for a strong commitment from his employees. He expects profitability, productivity and innovation. Points are not awarded for working hard if there are no results to show for it. In these situations, Berlin advises employees to actively seek better ways to turn their energy into productivity. The stakes are high on both sides, but the results — a packaging company topping $800 million in revenue and a baseball team that offers its fans a great ballpark experience — offer proof that Berlin is on to something.

 

Think before you act

It’s OK to make promises to your employees if you’ve put thought into what they represent and concluded that you have the means to support them. These assurances can build confidence and trust and empower your people to give maximum effort in their work. You show them what their hard work can lead to, and they’ll go above and beyond to make it happen.

But a failed promise can do exactly the opposite to morale. It could be a raise or bonus that you can’t deliver on, or it could be something less tangible such as a more active role in shaping your product or service.

If you open the door to your people and encourage and empower them to put their creative thoughts and ideas on the table, and then you reject them in favor of your own plan, you’ll quickly lose their support.

Employees will probably understand if you have to break a promise due to circumstances you couldn’t foresee. But they will not be as forgiving if they believe they were deliberately deceived.

Berlin has found success by being upfront about expectations and making promises he can keep. All he asks is that his employees make the same commitment to him. When you have an organization that has such strong commitment at all levels, it’s hard not to find success.

 

Mark Scott is senior associate editor of Smart Business Chicago. If you have an interesting story to share about a person or business making a difference in Chicago, please send an email to mscott@sbnonline.com.

David L. Calhoun gives a lot of credit to the people who led Nielsen Co. as cable TV was becoming prevalent.

“There was a day when the broadcast guys owned everything,” Calhoun says, referring to the big three networks of ABC, CBS and NBC. “And these guys in the cable world start cropping up. The broadcast guys said, ‘Don’t you dare mention them. I don’t want to compete with them.’”

Despite the threat, Nielsen did its job because measuring what consumers watch and buy is what the company does in more than 100 countries around the world.

“You can never fall short of measuring total consumption,” says Calhoun, the former CEO and current executive chairman at Nielsen. “If I do, I’m dead. If I don’t, I’m very much alive and my advantage gets bigger.”

Calhoun was part of a panel discussion at the EY Strategic Growth Forum® in Palm Springs, Calif., in November. He talked about how Nielsen has changed, globalization and the best advice he ever received.

 

Q. What is something people might not know about Nielsen?

A. We’re one of the lone representatives in measurement that has to point out the under-represented populations in this country and how poorly they are served. We have to go out to the politicians, go out to the communities and make sure our services cover the African-American, the Hispanic, the Asian-American populations. We do it and we work really hard at it. 

Then we go to our clients and try to teach them how to market better to this crowd. That’s a secret nobody knows, but it’s very important to our people. In China, we sit with the government, and we sit every quarter. We do everything in our power to suggest policies that will stimulate domestic demand because in China, that’s the key to their future.

They’ve been an export-dependent country and if they can’t move quickly on stimulating that demand, they get in trouble. So they work us hard. I wish this government worked us as hard.

 

Q. What does someone fresh out of college need to know in today’s world?

A. Take a trip overseas and immerse yourself in the emerging world, not the developed world. It’s fun to go to France and enjoy Paris. On the other hand, it’s not going to help you much. China, Africa — it opens your eyes and it gives you more confidence in where the world will ultimately get.

It’s all about the development of your own self-confidence. Every one of us, we start with a training program or something that gives us a little bit of confidence. As soon as we feel like we got it, we’re ready to do the next thing. We carry anxieties with us and you can’t postpone dealing with those anxieties.

When you’re confident, you can pretty much do anything. Not arrogant, confident. No one knows your anxieties. So you have to be out there with them and you have to deal with them right away. We all have them. Every single one of us. You have to be honest with yourself.

 

Q. What’s the best advice you ever received?

A. When I left GE, the advice I got from my former chair Mr. (Jack) Welch and a friend on our board, A.G. Lafley. They said, ‘In our tenure, the only thing we can really believe stuck, and the thing that created the most value, were values.’

So every six years, Jack tried to twist his values a little bit to refresh them and drive them. They just said, ‘If you can instill some values that the company can rally around, everything else will take care of itself.’

How to reach: Nielsen Co., (800) 864-1224 or www.nielsen.com

 

Learn more about Nielsen Co. at:

Facebook: https://www.facebook.com/nielsencompany
Twitter:
@Nielsen
LinkedIn:
http://www.linkedin.com/company/1714
YouTube: 
http://www.youtube.com/user/TheNielsenCompany

Daniel K. Walker doesn’t just encourage his direct reports to question his decisions at Farmers & Merchants Bank — he demands it.

“I allow them to question me from every perspective, every decision that I make,” says Walker, the bank’s chairman and CEO. “I keep it very open so I can allow them to stop me if I’m jumping off the ship at the wrong time. I have great faith and trust in these individuals. I hired them because they came with great experience and knowledge in relationship to the achievement of the bank.”

And if it turns out that those hires aren’t able to put that constructive criticism up for discussion?

“It’s really quite simple,” Walker says. “I cannot have them on my team. I have to go find another individual. It has to be a specific trait that they have and are willing to bring to the game. If they don’t come in with that expression and concern for me, I can’t have them working for me on this specific level.”

Walker and his brother, W. Henry Walker, who serves as F&M’s president, took on their current roles in 2008. They both have a deep understanding and appreciation for the value of family, teamwork and collaboration in any successful organization. The ability is critical for people to understand their roles and to know both what they can do and what’s expected of them.

“As parents, you want to be consistent and structured in your actions,” Henry says. “Running an organization is much the same way. When your employees have trust and a sense of fairness, they move forward confidently. That also relates to how they develop relationships with your customer base.

“We’re all in business because of our customers. How that translates down is consistency and structure to the customer base as well.”

Dan and Henry are fourth-generation leaders at the bank, which was founded in 1907 by C.J. Walker. He was followed as president by his son, Gus, who was followed by his son, Kenneth, who today serves as president of the bank’s main office. That heritage plays a large role in the way the bank operates.

“I had the tremendous opportunity to work my first 20 years at the bank with my grandfather, who was president from 1937 to 1979,” Dan says. “That was a great opportunity for insight as well as for learning how to handle employees, how to communicate, how to lead and how to set your expectations in relation to your leadership team. You empower those individuals so that they can go and take their goals and the objectives of the company and the ultimate goals of the bank.”

The bank has about 650 employees in 23 branches and has experienced steady growth, despite the uncertain economy, with more than $5 billion in assets. Here’s a look at how the bank has achieved this feat and positioned itself for another 100 years of good fortune.

 

Work as a team

In order to position your employees to be assets and contributors to your success, you have to demonstrate that you value their presence in your organization.

“One of the areas where we’ve seen companies continue to struggle, specifically in banking, is the consistency of staffing,” Henry says. “They fail in this arena because they want their employees to have a relationship with the customer, but management does not put forth the effort to truly have a relationship with the staff.

“Because they fail in that arena, the employee, instead of feeling like a valued person in the organization ... they become a number. When they become a number, the job is a transactional job and they leave and move somewhere else.”

A commitment such as Dan’s to working with people who have the freedom to counter his decisions when they perceive a problem is a key component to building strong collaborative relationships on any team. You have to let people put to use the expertise that led you to hire them in the first place.

“Another very simple example is lending,” Dan says. “If you get passionate about lending to an individual, your passion and emotion takes over your ability to provide the proper analysis. Those individuals have to come to you and say, ‘Look, it’s true, whatever you’re seeing and thinking here. But let me tell you, if you applied those numbers in that particular situation, that customer is going to fail.’”

In this case, the lesson applies to banks, but it can be easily translated to any kind of business/client relationship.

“When you’re lending, you have two responsibilities,” Dan says. “You have the responsibility to protect the bank in relationship to the loan. But on the other side, you also have a responsibility to protect the customer from making a mistake in a relationship that impacts both the bank and the customer. We have to be on both sides of that coin.”

The whole team also needs to have a collective investment in the big picture. You can’t win with a group of people that dwells on what this action or that decision will mean for their own personal future in the company.

“We need officers who check their ego at the door and will get in and get done what needs to get done,” Henry says. “We see ego at a lot of other companies as very damaging. It’s just not something we want in our staff.”

You have to be deliberate about creating a climate where people will step up and contribute.

“It’s not that I have to go ask people what they think,” Dan says. “They are aware of my goals and objectives and they are aware of what I’m doing. They just jump up and say, ‘Stop,’ or ‘I need to discuss how we could do something just a touch different so that we achieve our goals.’ These are all things that additional individuals who you bring on your team allow you to do.”

 

Share the responsibility

The effort to build a team that can be a key player in helping you to achieve your goals begins with the questions you ask in the interview process.

“You throw out the leading questions and then see if there is anything else that the person would like to share about themselves,” Henry says. “See what they share and what opportunities that presents. What things are you most proud of? Where do they go with that question? How do they respond?

“Some of the general questions give you a sense of who they are. Many times on resumes people will put what activities they like. What are they passionate about?”

The key is to ask enough questions in the first interview to see if you should bring the person in for a second interview.

“In the second interview, it’s best to give them a project,” Henry says. “Give it to them to come back and see how they approach it. What is their depth of analysis? What was their commitment to getting the project done and how interested are they in working with you? A lot of times, they can respond perfectly to the questions you pose. But it’s the miscellaneous comments or how they dress or how they approach other parts of the interview that gives you a sense as to who they are as a person and how they approach life.”

You need to know as much as you can about the person you’re thinking of hiring and how he or she will fit into the slot, as well as the workplace culture.

“You are not just looking at competence,” Henry says. “Do they, will they, mix in with the organization and complement what we’ve worked so hard to achieve? Will they carry forward the value structure? How does our value structure show within their current lifestyle?”

It’s not always an easy thing to do because good hiring requires leaders who can begin to see the future and see not only how that individual will perform, but how that individual will influence the performance of others.

“They not only need to lead from our perspective and be responsible to us for how they lead, but then the individuals that are subordinate to them have to lead in the same fashion,” Dan says. “We have to cause all these individuals to accomplish the goals and be challenged by those goals. If the goals aren’t accomplished, it’s something where we all failed together. Not one individual. The responsibility of success is with everyone.”

The numbers indicate the Walkers have succeeded in creating an environment to which employees want to belong. Out of 650 employees, 25 have been with the bank for more than 30 years, 72 have been there for more than 20 years and 98 have been employed at F&M for more than 10 years.

“You don’t have consistency of staffing like that without fair, structured and consistent management,” Henry says. “Those are the values we’ve been taught in how we respond to situations. When you look at the success of a company, you have products and you have people. In banking, products are quite similar from bank to bank to bank. People truly make the difference.”

 

Takeaways

  • Don’t waste talent.
  • Demand open dialogue.
  • Look beyond the individual.

 

The Walker Files

Name: Daniel K. Walker
Title: Chairman and CEO
Company: Farmers & Merchants Bank

Born: Long Beach, Calif.

Education: Attended Fullerton College, Fullerton, Calif.

Who has been the biggest influence on your life? My father, Ken Walker, and my grandfather, Gus Walker. With my father, it was honesty and integrity. Strong, conservative and being friendly are the values of the bank. These are all things that were required; the ability to communicate quickly and accurately. You never present a problem without a solution.

Dan on taking credit: There is one thing I was taught that I remember very well from my grandfather. He says there is no limit to what can be accomplished if it doesn’t matter who gets the credit. If you lead in that fashion, when accomplishments are made, the entire team gets the credit. Everybody is growing together and everybody is achieving together. 

 

Name: W. Henry Walker
Title: President
Company: Farmers & Merchants Bank

Born: Long Beach, Calif.

Education: Bachelor of science degree in business administration, Pepperdine University.

Who has been the biggest influence on your life? For me, it would be my father, my brother and Jesus Christ. The men had great integrity. That’s what they taught us. They would make the right decision over the easy decision. We meet with borrowers that have been with us 40 or 50 years. They will remember the time when they were having difficulty and we backed them. That makes a difference. That’s where relationship, loyalty and friendship come in.

What one person would you most like to meet? My great-grandfather C.J. Walker. I’ve heard so much about him and who he was. I’d like to have the chance to meet him.

Henry on leadership: Leadership is a servant attitude. It’s not look at me and follow me. That’s part of our value structure.

 

Learn more about Farmers & Merchants Bank at: 

Facebook: https://www.facebook.com/fmbank
YouTube: https://www.youtube.com/fandmbank

 

How to reach: Farmers & Merchants Bank, (562) 437-0011 or www.fmb.com

Why does a man who has been managing partner of the Midwest Region for EY for less than a year jump into Lake Michigan on a cold, winter’s day in January? Why does he climb the 2,109-steps of Willis Tower and bring his wife along for the trek to the top? If you’re Rick Fezell, you do it because you love challenging yourself with physical feats that test your limits. But you also see the opportunity these challenges present to show people that you’re not a stuffy, aloof leader who just sits behind his desk all day thinking about work.

“When they have people in scuba gear and snorkeling equipment 50 yards offshore and their job is to make sure you don’t hit your head on an ice block, you probably ask yourself, ‘Why am I doing this?’” Fezell says. “But it was fun. It was a great opportunity to show people that you’re just like everybody else and there is a different side to you than work. Finding things you can do that will make that statement quickly is very important.”

Fezell was named managing partner for the professional services firm’s Midwest Region in the spring of 2012. He had spent the past 20 years in Silicon Valley, most recently as managing partner for Markets in the West. So the move to Chicago was a big change, both for him and his family.

“Building new relationships and nurturing the existing relationships is something we have to do every day,” Fezell says. “But when you’re put in a new position, you really have to accelerate those things and jump-start them. That was the biggest challenge being a leader in a new marketplace.”

As Fezell jumped into his new post and the 4,500 people who now reported to him, he wanted to get up to speed with the work and the market as quickly as possible. But just as important to him was getting his family, which includes his wife and three children, acclimated to their new surroundings.

“I made it pretty clear to all of our people in those first six months when I was running around meeting with people that I had two objectives,” Fezell says. “I had to be successful in what I was doing here at work and at the firm and with them. But maybe more importantly during those first few months, I had to be successful at home getting the family integrated and getting them comfortable.”

It wouldn’t be easy to balance both priorities, but for Fezell, it was the only way he could achieve success.

“If I didn’t get my family right, it really didn’t matter how much we were growing or what our people surveys were,” Fezell says. “I would have found myself coming home to a very unhappy family or a family that was headed west pretty quickly without me.” 

 

Get in front of people

The key to achieving success in business is finding a way to balance and succeed on both sides of your life. Fezell’s focus on his family is as strong as it gets, but he is as devoted as anyone to EY and the work that the firm does for its clients. He quickly set out to build relationships with as many people as he could.

“I do firmly believe in the first 100 days theory,” Fezell says. “That first 100 days in any relationship is really important and people are going to form their opinions or develop their trust in you based upon that initial experience. So I hit the road pretty hard in those first three or four months to get out in front of all our people and give them a chance to know what I stood for, not just professionally, but personally.”

Fezell made plans to visit each of the region’s 10 offices and get in front of people to talk about the challenges they faced and what Fezell could do to help them.

“I got schedules of all our meetings going on in the Midwest, and I tried to get on the road,” Fezell says. “I had to be visible. Those aren’t the kinds of things you can do through voice mail or email.”

As those conversations took place, Fezell had people on hand to take notes and write down observations about what was discussed so they could be addressed.

“Collectively as a leadership team, we set up a cadence around us getting together,” Fezell says. “We do once a week for a couple hours every Monday, and we have a once-a-month all day session as a team. We’re all running around in different places and it’s important that we stay connected. We just find a way to make sure those things aren’t getting lost in translation. I wouldn’t say it’s foolproof, but I would say we do a pretty good job of keeping track of open items.”

As Fezell got to know his people, he kept an open mind to what he was hearing.

“You can become wedded to the way you’ve always done things,” Fezell says. “I thought everything I did in the West was right. Then I came to this market and realized there’s a lot of great things going on in the Midwest that I wished I would have thought of in the West. It’s all about trusting each other and knowing you can debate and challenge each other. So our firm is like that. I’m not autocratic. That’s just not my style.”

 

Make an impression

It was very important to Fezell that he find ways to fit in with his new home. It’s part of what drove him to dive into a frigid Lake Michigan and climb Willis Tower. But as the leader, you still need to take steps to establish yourself as the leader.

“It’s important to make changes when you come in as a leader,” Fezell says. “Let people know that you are different. Some of those changes may be people, some may be structure and some may be process. To just come in and maintain the status quo is not a good thing as the new leader. You’ve got to find a way to make your personal imprint and stamp on the practice.”

Fezell wanted his leaders to understand the importance of meeting on a regular basis and keeping in touch with each other about what was happening in the firm.

“My understanding is there weren’t these weekly meetings,” Fezell says. “There have been a couple of situations where our attendance or participation has lagged through different things and I sent out a reminder to everyone as to why this was important. Even with no agenda, sitting in a room together for an hour or two would probably be a good use of our time. We need to be meeting all the time.”

Employee survey results indicate Fezell has struck the right chord with his people.

“We went from a number of 72 percent of our employees engaged two years ago in April 2011 to 81 percent being engaged two years later,” Fezell says. “That is a big swing, a 9-point swing. What I’m most proud of is our partner level engagement went up significantly. What it proves for us is when our partners, who are our leaders, when they are engaged, it’s a much better place for everybody in the firm.” 

 

Be part of the team

One of the factors in that high level of employee satisfaction is the way Fezell empowers people to give as much to their families as he gives to his own.

“Nobody punches a clock around here,” Fezell says. “We trust you. You’re a professional and you’ll get your work done. I used to work really hard in San Jose when I was an audit partner. But when my girls were in elementary school, I found the time a few times a year to just show up at school and pick them up in the afternoon and take them to a matinee movie.

“To some people, it may seem like, ‘What’s the big deal about that?’ But in this environment, doing that and telling people that you’re doing that creates a license for people. We’re proud as a firm of what we’ve done around flexibility. We trust our people and encourage them to take advantage of that flexibility.”

It becomes even more crucial when tax season hits and everyone, including Fezell, has to work long hours.

“You’re going to get those periods when you work hard, but we try to tell people to take advantage of the down time you have,” Fezell says.

When everyone works together as a team, Fezell believes a great deal can be accomplished.

“You’re the new guy in town and you get asked to do about 35 different things quickly in the community,” Fezell says. “How do you hone in and how do you decide on where to play?

“In that arena, I relied on the group I mentioned, but I also relied on some folks outside the firm in the community, strong community leaders in business. I really spent time with a couple of those people, and they were very helpful to me in prioritizing or making me think about where I should play.”

 

Takeaways

  • Focus on your family.
  • Look for opportunities to change.
  • Be flexible.

 

The Fezell File

Name: Rick Fezell
Title: Managing Partner, Midwest Region
Company: EY

Born: New Brighton, Pa.

Education: Bachelor’s degree in business administration, Westminster College,
New Wilmington, Pa.

What did you want to be when you grew up? I wanted to be an NFL player. I was a defensive back. It’s a fun position, but it’s better if you’re 6 inches taller and faster. I went to school and I was able to play Division III college football.

What lessons did athletics teach you? Athletics are the best training ground for this profession. To the outsiders, we seem like accountants and CPAs and tax people who work solo in our office. But we’re all about teams. Our clients are served by teams ranging from three to 53. If you can’t work together as a team, if you can’t set aside your personal goals and work together on the collective success of the team, this probably isn’t the profession for you. I played sports all my life and the lessons and the values you get from team sports can’t be replicated anywhere else.

Who has had the biggest influence on you? Probably my mother. She’s a great lady. She was divorced, so she raised us on her own for a while until she remarried. Her message to us: “Would you do this if I were standing next to you?” So I always had that fear. Not that I always did everything right, but her view was she never liked parents who always assumed their children were guilt-free and saints. Her view was we were guilty until we could prove we were innocent. So if we were expecting her to be our protector when we got into trouble, we had the wrong expectation. 

Who would you like to meet?  President John F. Kennedy. I’m amazed by him. He just seemed like he could lead better than anybody and great leadership is something to treasure.

 

Learn more about EY at: 

Twitter: @EYnews
Facebook:https://www.facebook.com/pages/EY/195665063800329
LinkedIn:
https://www.linkedin.com/company/1073
YouTube:
http://www.youtube.com/ernstandyoungglobal
Webcasts:
http://www.ey.com/GL/en/Issues/Thought-center-webcasts
Mobile apps: http://www.ey.com/GL/en/Home/EY-Insights

 

How to reach: EY Midwest Region, (312) 879-2000 or www.ey.com

George Lenyo is optimistic about the future of Detroit, even as others dwell on the financial challenges that led to the city filing for bankruptcy in July 2013.

“I’ve lived in Detroit since 2004,” says Lenyo, managing partner for EY’s Detroit office. “One thing I will tell you is whether it’s the sports teams or the companies that reside here, the level of passion and resilience in Detroit is unheralded across the country. It’s nice to see that passion that we’ll pick ourselves up and build something together. It’s great to see that come through.”

Lenyo has been with the professional services firm for 17 years and was named Detroit’s managing partner on July 1, 2013. He is responsible for the organization and deployment of more than 500 resources of assurance, tax, advisory and transaction advisory services.

He’s also proud to be part of the effort to get the private sector behind education initiatives that will help position Detroit to have a skilled and diverse workforce to fuel the city's economic recovery.

“You have to look at this as part of your responsibility, your corporate responsibility, as well as the responsibility to help grow your people and thus grow your business,” Lenyo says.

But it’s even bigger than that, says Lenyo. As business leaders, you have to see the collective benefit in finding ways to make everyone stronger, even the companies that you compete against.

“We may be competitors on the battlefield, when it comes to helping out in our community, we have a very united focus,” Lenyo says. “In this case, it’s to make Detroit a better place to live and work. We all collectively just want to make it stronger. As leaders, it’s utilizing our networks and our connections to accomplish that.”

Find your place

One of EY’s key programs in this effort is College MAP, which stands for Mentoring for Access and Persistence. EY works with high schools and the not-for-profit organization College For Every Student to identify young people who most need the program’s support. College For Every Student brings skill in curriculum development and a large network of university relationships and EY provides volunteer mentors in more than 20 cities across the United States.

“We have our three tenets that we support,” Lenyo says. “That’s education, entrepreneurship and the environment. So for us, one of the main activities is education and education reform. It hit home for us as a firm that we need to provide our philanthropic support around education and education reform in North America.

“Specifically here in Detroit, I think the program is the largest of all our College MAPs across the country. The first year, we had 10 mentors and then we had 10 mentees that all went to post-secondary education. For our second class last year we had 30-plus employees and 40-plus mentors. So you can tell it was something in which our folks got very passionate about and rallied behind. For them to be able to make a difference in Detroit and be able to carve out a part of the future is something special.”

EY is also involved with the Boys & Girls Club and hosts an event called EY Connect Day in which employees spend the day helping needy organizations across Detroit, among other initiatives to which the firm has committed.

“What we believe in is skills-based volunteering,” Lenyo says. “I think that’s a great model for other organizations, especially ones that are struggling. We take the strengths that our people already possess, and we look for ways we can partner them with a needy organization and then find a way to maximize that relationship.”

Make the effort

Lenyo says the groundswell of support for charitable and philanthropic work is only growing across all industries.

“The younger part of our organization feels that giving back is a requirement, and they feel very strongly about that,” Lenyo says. “As a leader, I have to be very aware of that and think of what’s going to help retain and grow those employees into our future leaders.”

But here again, you need to take the broader view and think beyond your own company walls to consider the impact you and your people can make.

“Our purpose is building a better working world,” Lenyo says. “That’s our global purpose as a firm. Now does it hit home in Detroit because of the bankruptcy and some of the struggles of the city? By all means. But we’re looking at ways to impact our people and thus impact the community. To me, that purpose statement is something that could be universal. It’s something we want to be known for.

“And I think more corporations, if they look at what they really want to be thought of and how they would brand themselves, assisting and helping from a corporate philanthropic perspective is one of the things I think is viewed as a requirement today.”

As busy as many companies and leaders are these days working hard to find ways to grow their business, time can be precious. And sometimes that can lead to the decision to write a check rather than get more actively involved in various efforts. That’s not necessarily a bad thing.

“We know that giving funds and supporting efforts are an integral part of supporting these organizations,” Lenyo says. “For EY, that’s not the only way in which we like to give but for certain organizations, that may be the only way they can. And that may be their introduction into philanthropic giving.”

When you make that start and then you begin to find ways to get your people involved in helping others grow, you’re on the way to making a big difference in your community.

“It’s an evolution,” Lenyo says. “If you rewind probably 10 or 15 years, you’ll find that most leaders did look at how do we just give a check. That’s the way in which we would give back. More and more, people are getting people on board, volunteering, providing pro bono services, using our skills, being creative to help these organizations. Providing what I’ll call larger-scale support, along with writing that check, really offers the need and the demonstrable support and impact on the organization we’re trying to help.”

How to reach: EY Detroit, (313) 628-7100 or www.ey.com

Thursday, 19 December 2013 10:56

How Joseph Lacko is helping social media evolve

Joseph Lacko is a patient man, and that’s a trait that is often in short supply in the entrepreneurial world. His ability to sit back and monitor the competitive landscape and let it guide his decisions is one that can easily conflict with those around him.

“My goals are a little more abstract,” says Lacko, who is the creator of San Clemente-based Koomkey.

“It drives my developer a little crazy. He wants us to create these solid benchmarks, and I just feel that social media is in a constant state of evolution. If we’re going to be a serious player, we have to watch how the current social media takes to us. So the only benchmark I have right now is to as quickly as possible generate more understanding of our service.”

Koomkey is a website that allows users to send unsolicited cash to other people via social media such as Twitter and Facebook. His intention is to empower people to instantly support others on a reasonable scale, from friends to businesses to charities or anyone else they were inspired by through social media.

“I’d like to think what’s going to catch on in social media is this social giving and being able to help each other out,” Lacko says. “We have to get to where we understand that there is power in what we’re doing. Social media allows us, as a society, to be more knowledgeable than we’ve ever been.”

Keep fighting for it

Lacko graduated from the Art Center College of Design in Pasadena in 1997 and studied in the school’s film program.

“I came out wanting to direct a film, and I had a film in the works and had some personal tragedies that kind of derailed that,” Lacko says.

So in the early 2000s, Lacko got into technology and new media and pursued opportunities in that realm. He also worked in commercial real estate and took over his father’s business, JL Management, when his father died in 2009.

But the hunger to build a successful business never diminished.

“I’ve always had a desire to create,” Lacko says. “To be in this business and have it be something that gets accepted on a broad scale is something that really appeals to me.”

Patience is one of the qualities you’ve got to have if you’re going to be a successful entrepreneur, Lacko says.

“It’s a complete fog, and you’re trying to trudge forward and everybody has a good angle,” Lacko says. “My lawyers will say, ‘Defend yourself.’ My developers will say, ‘We have to create this ladder.’ A marketing person will say, ‘We have to push you out into the press.’ It’s hard to know where to put your energy. So I just try to balance those things.”

As Lacko continues to pursue the path toward meeting his goals, he takes the time to celebrate the victories along the way.

“We really captured people who were online and authors on Twitter,” Lacko says. “They took to our service and were sending donations back and forth to each other.”

This led Lacko to take note of a particular writer who had just lost her father and was uncertain as to how she was going to pay for his funeral.

“Having lost my father, I understood the emotional panic, let alone not knowing where the money was going to come from to pay for it,” Lacko says. “We were able to get a lot of people to send her money and she was one of the first people to transfer money from the site into her bank account.

“I give to people close to me and anyone in need. When you blend that with a chance to create a successful business, it’s a great dream for me to have potentially coming true.”

How to reach: Koomkey, (949) 682-9566 or www.koomkey.com

This wasn’t the same company Jim Beck had joined right out of high school back in 1972.

Beck had married into Nature’s Best, a distributor of vitamins and health and beauty aids. It was owned by the family of Beck’s wife and he went right to work as the company’s technology guy.

“I was responsible for all the major technology initiatives that supported the business,” Beck says. “And in the early 2000s, from my technology perspective at an executive level, I started to become aware that our processes for warehousing no longer fit our business.”

In Beck’s words, Nature’s Best had evolved from “selling bottles of vitamins to selling pallets of groceries.” The health food craze was quickly gaining steam and people were looking for natural and organic food, and food without genetically modified organisms wherever they could find it.

“As the industry matured and consumers got educated about natural foods and organics and the non-GMOs, the business took off,” Beck says. “Our business really grew, and we outgrew our warehousing system. Here we are, a full natural food, grocery-type distributor, but with small-order vitamin kind of technology and systems. We had to completely re-engineer everything we do from the time we receive a case to the time we ship a case.”

In other words, Nature’s Best could ship bottles of vitamins better than anybody. But when it came to moving frozen foods, chilled products and the bulk packages that natural food buffs crave, it just wasn’t working.

The equipment in the warehouse wasn’t the only problem. The location of the warehouse space was also causing a lot of angst at Nature’s Best.

“We were operating out of four buildings because as we grew, we took the building next door and the building next door to that and then the building next door to that and every time we did that, we became less and less efficient,” Beck says. “The company was getting bigger and bigger and for every incremental sales dollar we brought in, it was costing us $1.01 to touch the case 17 times before we shipped it out the door.”

The industry was on the rise and Nature’s Best was watching its customer base stretch beyond its roots in the state of California. But if Beck, who was named CEO in 2005, couldn’t figure out a way to manage all this growth, it was going to be nearly impossible to reach the business’s full potential.

“It was a really challenging time, a scary time,” says Beck, who also serves as president. “But you’re a hero when it works and in this case, what we did worked.”

Here’s a look at what he did to secure Nature’s Best’s place as a leader in the natural foods industry.

 

Make the tough call

A more efficient way of packing and shipping materials at Nature’s Best could not come soon enough for the people who had to pack, unpack and repack shipments again and again in the warehouse.

“All the cases came down via conveyor belt and the guys would build the pallets,” Beck says. “They’d be done building the pallets and go, ‘Uh-oh, we’ve got 28 pallets and we can only get 24 on a truck. We have to rebuild it to make it 24.’ That could take hours. The mistakes that were made and the labor it cost and the truck that was delayed — it was just horrendous under the old system.”

Beck needed a more efficient system to pack items and pallets so that they could go right on the truck and out the door the first time without having to be adjusted. But as he thought about how to fix the setup of the warehouse, he came to the conclusion that it wasn’t a fixable problem.

“The thing that really hit me like a ton of bricks was we can’t replicate what we have,” Beck says. “It was too complicated. Everything was wrong about how we were doing things at that time to support us putting a distribution center in Dallas or one in Sacramento or one in Seattle. We just weren’t going to be able to do that. We needed a warehousing model that we could replicate over and over.”

Nature’s Best is a distributor for more than 3,000 retail outlets in the western United States. It’s a diverse group ranging from small vitamin shops and corner health food stores to 150-store chains.

Beck had his eyes on growth and wanted to build the organization in such a way that the company could reach to the other half of the United States. But he needed to be strategic in addressing the warehouse situation in order to make that happen.

“A truckload can be anywhere from two to three stops all the way up to 25 or 30 stops,” Beck says. “One thing that is really important in our business is that the transportation and delivery part of our business is efficient. It doesn’t make sense to be sending half truckloads out. Every truck has to be as full as possible and it has to be loaded in such a way that it is very efficient for the truck driver so he can be speedy and efficient when he is making that delivery.”

With his technology background, Beck launched a diverse team at Nature’s Best to find a technology solution to the company’s problem.

“We had a kickoff meeting,” Beck says. “The guys from operations were guys who came to us who started with the company by driving a forklift or picking orders. These were guys on the team who led the team from a design standpoint. We wanted their fingerprints on how this stuff was going to work for them.”

Beck wanted to monitor the process, but he wasn’t going to lead this critical change at Nature’s Best.

“You, as the CEO, really need to stay in a strategic role,” Beck says. “You need to be out on point understanding what the strategic direction is of the company and where the company is on that flight path of competition, growth and culture. If the CEO gets dragged down into an initiative like this, it will soak up all your time and the company can lose direction.”

So he appointed a project manager that could lead the effort while he kept his eye on the big picture.

 

Poised for growth

A thorough review of every step of how things are done at Nature’s Best provided a lot of data and information to sort through and ultimately led to the company seeking out a top-tier software supplier for companies with warehousing operations.

“It does all the mathematical computations it needs to do to create pick assignments for the warehouse so when they are done picking a pallet, all they have to do is wrap the pallet in plastic and load it on the truck,” Beck says. “Every one of those pallets is built for absolute efficiency from a picking standpoint and a truckload standpoint. We took it from 17 touches down to four and it became very efficient, very accurate and something we could really grow with.”

But the toughest part was still to come. It’s great to build a new warehouse, but how do you move $40 million worth of food inventory and millions of cases of product to the new warehouse without skipping a beat?

“That was such a monumental, gigantic effort by so many people to manage that much inventory in such a short window of time,” Beck says.

Shutting down operations for even one day was not an option, Beck says.

“The consumer is very unforgiving when they go into the natural food store and the product is not on the shelf,” Beck says. “That consumer goes to the other store. The supply chain is very unforgiving.”

So the plan was to take a series of weekends and divide everything. Move the frozen product, the chilled product and then the dry grocery products from the old warehouse to the new one on successive weekends.

To make a long story short, it worked in 2008 and worked again when a new facility was opened in Dallas. The company has gone from 250 employees to 800 employees today and the sky is the limit for Nature’s Best.

“We just got up every morning and did the right thing and did all the detail work to make this thing happen,” Beck says. “But at the end of the day, the guys that made it happen are all the guys who run the place. The pride of ownership and pride of success that came out of it for those people was probably the most rewarding thing for me because they did it. That team worked so hard and dove so deep into the weeds of the details of the whole process. It was their baby.” 

 

Takeaways:

  • Be honest about your needs.
  • Keep the future in sight.
  • Trust in your people.

 

The Beck File:

Name: Jim Beck
Title: President and CEO
Company: Nature’s Best

Born: Santa Monica, Calif.

Education: I’m self-taught in computer science. I was on my way to a professional motocross career when I met my high school sweetheart. We got married and I went right to work for my wife’s family business.

Who has been the biggest influence on you? My wife, Lori. I have a very strong, competitive team and the relationship I have with her is such that she supports that and motivates it. She knows how competitive I am and she cultivates that in our relationship.

What one person would you like to meet and why? Steve Jobs. I’d like to talk to him about his process of strategy, strategic thinking and long-term vision.

Beck on separating the corporate office from the new warehouse: I still know many of the truck drivers and talk to them about their families. We all were very concerned about how it was going to be. I’m not going to be able to go out and talk to Jose and see how he is doing and hear about the family. We’re not going to have that hands-on relationship. We had hours and hours of debate about the cultural impact of being split up.

We finally came to grips with the fact that the 10-year plan was to have multiple distribution centers: one in Dallas, one in Sacramento, one in Seattle, one in Denver. We needed to learn how to not be connected to the warehouse because we’re not going to be connected to all the warehouses. We said we’re just going to have to go out to the warehouse and talk to people.

 

How to reach: Nature’s Best, (714) 255-4600 or www.naturesbest.net

Written by Mark Scott

Interview by Lee Koury

It was a ski trip that would forever change Corey Shapoff’s life.

He was a political science major at UCLA on his way to law school, but this day, he just wanted to ski. As he climbed aboard a chairlift, he realized he was sitting next to Ray Parker Jr., the man who wrote and performed the theme song to the famous 1984 movie, “Ghostbusters.”

“So we went skiing and, he said, ‘Corey, you’re the kind of guy who would be a good agent,’” Shapoff says. “I said, ‘What’s an agent?’ He explained it to me and I said, ‘God, do I really want to go to law school or am I just doing that because that’s what poli-sci people do?’”

Shapoff decided to look deeper into the idea of becoming an agent and was intrigued enough to pursue it. He began writing letters to agencies in an effort to land a job.

“I wrote 15 letters and got into the biggest talent agency,” says Shapoff, who was hired in 1989 at the William Morris Agency. He worked with many of Hollywood’s premier writers, directors and actors, and appeared to be on his way to a glamorous life and career.

But something just didn’t feel right about it.

“I got into the talent agency, and I didn’t love it,” Shapoff says. “At the time, I didn’t like the vibe of it. It just really wasn’t me.”

It was about that time that he had an encounter with Jim Steiner, a legendary sports agent based out of St. Louis.

“The classiest, nicest guy you’ll ever meet,” Shapoff says. “I learned real quickly at a pretty young age the kind of businessman I want to be. It’s OK to be a nice guy, where with the agencies, it was a different mentality. I had a guy say to me that he’d do a deal with the devil if he could. Jim had integrity. He stuck by his principles. When he showed up at the airport in jeans and a T-shirt, I was like, ‘Wow, he’s my kind of guy.’”

The influence Steiner had on Shapoff’s life is visible every day at SME Entertainment Group LLC, the business he founded in 1991 and now leads as president. The company became part of Live Nation after its acquisition by Front Line Management Group and has orchestrated live events for high-profile clients such as Mercedes Benz, Microsoft, EY, Morgan Stanley and Hewlett Packard.

The ability to build strong relationships with such powerful companies as well as work with musical acts such as Christina Aguilera, Maroon 5, Katy Perry and Kelly Clarkson takes a lot of skill and even more trust.

“The customer service has to be extremely strong in this business,” Shapoff says. “It’s very competitive out there.”

 

Know your clients’ needs

One of the key differences when it comes to scheduling live events and concerts for a private audience is the fact that you have to think about what that audience would like to see.

“When you do concerts for the public and you have your advertising, people buy tickets because they are a fan of that act,” Shapoff says. “When you’re doing a business event and you hire a band, you have to have somebody that everybody likes and that can be a challenge. Even if I bring in Paul McCartney for free, there’s going to be a few people there who weren’t into The Beatles.”

That’s where the strength of the relationship between SME and its clients comes into play. You work with them to understand what type of event it is they want to have and what kind of entertainment would be the best fit for that event.

“I had a company that wanted to have the Black Keys perform at their event,” Shapoff says. “The average age of their group was 45 to 60. I’m like, ‘Guys, maybe you want to do somebody like Journey or somebody like that where they’ll know all the songs.’ They said, ‘No, no, no, we want to have the Black Keys.’ It wasn’t the perfect fit. The band did a good job, but somebody came up to me in the middle of the show and said, ‘Corey, you were right. We probably should have done a Journey or somebody like that.’”

The companies that take the time to customize their service to clients and develop a plan that meets their needs at a detailed level are going to be the companies that generate business from that client again and again. The reputation that is built through both trust and solid business practices can go a long way toward fostering such strong bonds.

It can also serve to broaden your reach.

“Through our partnership with Artist Nation, which was previously Front Line Management Group, we have access to 300 acts that they manage,” Shapoff says. “So we have some leverage in the business. If we need somebody who is not under our umbrella of 300 acts, we’re able to get pretty darn good pricing. It’s in everybody’s interest.”

 

Engage your team

One of the biggest personal challenges Shapoff has faced throughout his career is the ability to take occasional moments to stop and celebrate success.

“I’m a grinder, and I have naturally high expectations,” Shapoff says. “Fortunately, things have gone great for us other than a couple of years outside of 9/11 and a couple of years with the economy. But I’m the kind of guy who is always looking to what’s next.

“It’s just always been my mentality. It’s hard for me to turn it off and say, ‘That’s great.’ I’m always thinking about tomorrow. What if the stock market crashes? What if there is some unknown thing that happens? You can’t take things for granted in our business.”

Shapoff has learned to lean more on his team to ease the burden on his own shoulders and help SME stay on top of its game.

“I like to be involved, and I want to know everything that is going on,” Shapoff says. “But I have to delegate to my team. That was the biggest adjustment for me and it’s not an easy thing. I want to see everything. But you can’t be everywhere at one time. So there was a night where we had Maroon 5 performing. I was calling L.A. and asking, ‘How’s it going? What’s going on guys? Is everything good?’ But I was in Monaco for the World Entrepreneur Of The Year Conference. It’s that ability to delegate to others and trust them that is something good leaders have to do. When I started this business, it was just me and myself.”

Opportunities such as the World EOY Conference do take him away from his company, but they also provide invaluable lessons that help make him a better leader when he returns to the home office.

“If you dissect the Strategic Growth Forum that EY does or the World EOY program, it’s amazing,” Shapoff says. “When I look at everybody who is involved in how these programs come together, it’s inspiring for me. Inspiring for me and for my team to see what it takes.”

As he looks to the future for SME and the live event space overall, Shapoff sees plenty of room for growth.

“A lot of companies do events in Singapore, Hong Kong and China, places like that,” Shapoff says. “So having a presence there and a presence in South America and in Europe, that will be key. We already do have a presence with Live Nation, but I’m talking about my division and doing the corporate dates.”

There are days from time to time when Shapoff reflects on being a sports agent and misses those days. But as he reflects on the experiences and successes he has had after more than 20 years in the business, he is confident that he chose the right path.

“You’ll read about LeBron (James) signing a huge contract and everybody says, ‘I want to be a sports agent,’” Shapoff says. “They’re not reading about the agents who represent the seventh-round pick, the sixth-round pick and you barely have enough money to get by. There’s that aspect of the business that people don’t talk about.” 

 

Takeaways

  • Think like your clients.
  • Allow your team to do its job.
  • Keep the future in mind.

 

The Shapoff File

Name: Corey Shapoff
Title: Founder and president
Company: SME Entertainment Group LLC

Education: Political science degree, UCLA.

Shapoff on his greatest marketing challenge: No. 1 is how do you reach everybody? So many different people do events. How do you reach everybody is one of the challenges. How do you service everybody is another challenge. People might not talk like it’s a challenge, but it is. Where and how do you spend your time?

 

How to reach: SME Entertainment Group LLC, (310) 207-2233 or www.smelivenation.com