In order to eliminate or mitigate inefficiencies, businesses must take a close look at current processes. This enables employers to uncover pains, such as the amount of paper being routed throughout the enterprise or the time it takes to process an invoice. Being able to recognize these inefficiencies is great, but many times, quantifying the end result is much simpler than isolating the source of the inefficiencies.

“The problem can be anything — accounting, human resources, policies, leasing documents,” says Nano Zegarra, director, Imaging Solutions Division at Blue Technologies. “It also could be a simple fix, but perhaps the company doesn’t recognize an issue because it’s accustomed to doing things the way they’ve always been done.”

Smart Business spoke with Zegarra about the role of a business analyst and how an outsider’s assessment could uncover problems you weren’t aware you had.

How can inefficiencies be uncovered?

It’s tough. These may be hidden from the CEO or COO, who doesn’t realize parts of the process can be more efficient, especially if monetary values aren’t apparent.

The people who catch most inefficiencies are those who hear the griping, such as a manager who handles the time of individuals working in a particular area. CEOs have the vision, but those in the organization who get their hands dirty, or their direct managers, often discover inefficiencies. Pay attention to the negative feedback from employees, then dig deeper to understand the true pain.

It might take a specific problem to start to unmask these inefficiencies. Perhaps an employee has plenty of downtime, and you feel that he or she might be used more effectively elsewhere but are not sure where. Or you missed a large number of early pay discounts in comparison to the previous year, but where was the ball dropped? If a manager can understand the entire process and quantify the roles of each individual, it is much easier to identify the bottlenecks.

What is a good way to begin the process? 

Internal communication is key. Pay attention to the feedback from the process owners. If you identify an area that has more work than another, hold a meeting for open feedback. This is when you should bring in an analyst.

An external analyst can objectively look at the whole business process from beginning to end, using expertise in multiple industries to ask pointed questions about particular processes. A good business analyst will look for inefficiencies anywhere when mapping out work flows and showing where there’s room for improvement. Then, employers can do what they like with the assessment.

How can you accomplish more with less? 

Utilize technological resources. The greatest business expenditure is an individual, so ensure your people are as efficient as possible. Even the smallest solution can help existing employees do more in less time.

Saving time can be as simple as having a centralized multifunction printer with the ability to digitally send documents throughout an enterprise. Or take a look at what is being outsourced and understand what investment would need to be made to eliminate that expenditure. Many times, the ROI can outweigh the initial investment to save time and ultimately money.

Is it always about efficiency?

Not always. There are industries where it is critical for multiple individuals to look at a particular document. An experienced business analyst has industry expertise and knows best practices. This understanding may lead to an additional step in a process that may not make it more efficient, but will improve revenue or customer service ratings. This could ultimately give your company added value and a competitive advantage.

How can an analyst improve processes? 

Business analysts must understand current processes before making recommendations. This entails in-depth digging and information gathering in order to map out on paper what a company is currently doing. Throughout this process, he or she should be identifying and documenting the greatest pains and largest bottlenecks for every process. With a complete understanding, the discussion on potential changes can take place from an objective point of view.

The analysis’s most important part is the written assessment, which maps a more streamlined process and the steps a company must take to reach its ideal efficiency level.

 WHITE PAPERS: For more ideas on how to increase business efficiency.

Nano Zegarra is a director, Imaging Solutions Division, at Blue Technologies. Reach him at (216) 271-4800, ext. 2260 or

Insights Technology is brought to you by Blue Technologies

Published in Akron/Canton
Thursday, 01 November 2012 11:42

How VoIP can help you operate more efficiently

As Voice over Internet Protocol (VoIP) has entered the mainstream, most businesses are aware of its primary benefits: cost savings, ease of use and flexibility. There are also many customizable features that can pay dividends quickly.

When looking for a VoIP provider, it’s important to ask how they’ve upgraded their services over the past year or so. You want to work with a provider that is adapting to the current business landscape and can tailor services to meet your needs.

“If they are selling a standard, proprietary system that hasn’t improved, they are using off-the-shelf technology and you won’t be able to receive tweaks or necessary upgrades when you need them,” says Alex Desberg, sales and marketing director at

Smart Business spoke with Desberg about using VoIP for integrated marketing efforts, the importance of portability and the move toward virtualization.

What are some of the things that make VoIP an attractive option?

When we demonstrate what our services can do during the demo stage, clients often have an ‘aha’ moment when they see a characteristic that enables them to do their job better. One of the major attributes is timely reporting of how their phone systems are being used. Businesses can take a look at an entire day’s worth of calling and examine how their employees are using the phone system as well as how customers are using the system.

Retail customers can incorporate this knowledge to integrate marketing into their phone service. For example, car dealerships want to know where their customers heard about them, what they’re inquiring about and when activity is the highest. Traditionally, the dealership would have to wait until the end of the month to get a full, detailed report of the calling patterns.

Many car dealerships use custom phone numbers based on the marketing outlet — a newspaper ad is assigned one phone number and a radio ad is assigned another. With VoIP they can see who called what phone number and what time they called almost instantaneously. Let’s say the dealership ran a morning drive commercial on radio and they received calls from 9 a.m. to noon on Monday. This is a pretty strong indicator that people are responding to the radio ad rather than the print ad, which doesn’t appear until Wednesday. The business is able to see a payoff in their advertising, which makes for good marketing decisions.

What are some of the overlooked capabilities that VoIP has to offer?

One of the most overlooked aspects is having the freedom of not being tied to a specific geographic location. Sometimes we forget that VoIP-hosted phones can be unplugged and transported to any area with power and Internet access.

Recently, we worked with a customer who wanted to reduce overhead costs by moving into a smaller office space. They were concerned because they had a number of employees who performed vital functions, but couldn’t be accommodated with the new layout. We helped them realize that their customer service people could work from home as flexible telecommuters because they didn’t need the traditional office infrastructure to do their job. The client was able to reduce their office size, which reduced their overhead. Their employees love the freedom to work out of their home offices and they still do their jobs well.

How can standard VoIP services be tweaked to meet the needs of an individual business?

We are in the ‘what if’ business. If a customer comes to us with a request, we can accommodate it 99.9 percent of the time based on the huge amount of capabilities of our system.

For example, the ability to change the system based on what time of day it is can be very beneficial to certain types of businesses. Insurance companies have set business hours, but their clients may call them after hours with insurance questions or claims. In the past, insurance companies would have to leave a message that instructed callers to hang up and dial a 1-800 number. Our VoIP services allow the insurance providers to transport or forward numbers as wished depending on the time of day. We work with a number of insurance companies and this is typically one of the top features they request.

What impact have customer requests had on the services you offer?

Our goal is to serve the current needs of our customers. We are continually being asked about smartphone integration. Recently, we implemented a new service that allows a cellphone and a desk phone to work together as a single extension for a user. In the past, users of our VoIP services have had the ability to have calls directed to their desk phones forwarded to their cellphones. Now, we have incorporated a third-party application that allows customers to receive calls simultaneously on their desk phones and cellphones.

What’s next with VoIP?

So many customers are going virtual with their phone and computer systems. With virtualization, no one will have a static desk anymore. Everything will be traveling with you, whether it’s an iPad and a cellphone or hoteling, where you sit down at anybody’s desk, log in as yourself and all of your services come to that desk. This releases you from a single piece of equipment and enables you to access what you need from wherever you are.

Alex Desberg is a 20-year veteran of launching and marketing Internet technology. Most of his technology tenure has been with regional and national providers. At, a wholly owned subsidiary of Doylestown Communications, Desberg has been the development spearhead of a mature VoIP product line designed for business application and brings his support and knowledge to the B2B environment.

Insights Telecommunications is brought to you by

Published in Columbus