2013 Innovation Awards – Visionary – DuneCraft Inc.

Grant Cleveland,

President and CEO

DuneCraft Inc.

 

You really have no excuse for not making more money as an employee at DuneCraft Inc. under the leadership of President and CEO Grant Cleveland.

The company, which creates terrariums geared to excite people about plants and nature, regularly looks at initiatives that will make its team more efficient and more profitable.

Its piecework system for the warehouse is an example of innovation at work. Time studies are done and employees are paid by the piece for what they assemble. Employees can make no less than minimum wage and up to $13 an hour. The results of this system were quick, and productivity actually quadrupled.

With fewer people needed, the company was able to operate more efficiently. Sales doubled and the remaining team members each earned an average of $11 an hour or more.

The company has also been innovative on the trade show front. DuneCraft prepares customized proposals for customers prior to seeing them at trade shows. The proposals are based on what products they carried in the past, as well as their sales results by price point, theme and audience. The proposals include a color presentation of recommended items as well as a complete printout of their past sales history with DuneCraft.

By distilling the information into a report, it took much of the stress out of coming to a trade show and trying to figure out what new products to carry.

 

How to reach: DuneCraft Inc., (800) 306-4168 or www.dunecraft.com