Jim Sartori keeps a long-term perspective once goals are established at
Sartori Food Corp.
While strategies may change depending on events, the goals remain the same.
For example, Sartori and his management team established a goal of transforming the company from a manufacturer of short-hold
cheeses that were
becoming commodities to a producer
and processor of
value-added aged
cheeses.
This was a major change in the way the
company did business and required substantial amounts of working capital, the
addition of highly qualified personnel, an
ongoing reinvestment in the company and
the willingness to take on a high degree of
risk. Despite the fact that the company
was competing with companies substantially larger and better capitalized than
Sartori Food, the goal was accomplished
over the years with a steady, unwavering
strategy.
Sartori Food is now a recognized leader
in the aged Italian cheese industry, serving
major companies throughout the food
service and ingredient marketplaces.
Sartori is keenly aware of the relationship
between risk and reward. His pioneering
development of fresh grated parmesan for
the food service and ingredient markets
required a new way of thinking. The markets were dominated by dry grated products. The emphasis on parmesan meant the
need to take on a great deal of risk in the
form of the product development cycle,
which can take 10 months to complete and
requires 10 months of product to be made,
even though there is no firm purchase
order and no cash inflow.
By managing these types of risks, Sartori
has differentiated his company in a crowded marketplace.
HOW TO REACH: Sartori Food Corp.,www.sartorifoods.com or (920) 893-6061
