Amanda Lannert built a culture of innovation and creativity at Jellyvision Lab

Amanda Lannert, president, The Jellyvision Lab Inc.

Amanda Lannert, president, The Jellyvision Lab Inc.

Anyone who is familiar with Jellyvision Lab’s work knows that the company has been an innovator in human-machine interface since 1995, plugging out such interactive hits as “You Don’t Know Jack” and “Who Wants to be a Millionaire.”

But there is another way that Jellyvision has been an innovator, largely thanks to company president Amanda Lannert’s efforts: its culture.

Lannert was named one of 2010 Smart Leader honorees by Smart Business and U.S. Bank. We asked her how she overcomes challenges, innovates and gives back to the community.

Give us an example of a business challenge you and/or your organization faced, as well as how you overcame it.

In 2000, a few months after I joined the company as director of marketing, the company was headed toward a steep cliff. The company’s core business was in CD-ROM games and despite a very successful run with interactive hits like You Don’t Know Jack” and “Who Wants to be a Millionaire,” the CD-ROM market itself was dying.

Even though I was the most junior executive in the company, I prevailed on the rest of the team to be clear-eyed about the gravity of the situation and begin the process of laying off employees in order to keep the company alive — employees including myself.

As painful as this was, it allowed Harry Gottlieb, the CEO, to raise a little money and reconstitute the company, taking it in a new direction. In less than a year, I was rehired to the post of president. Nine years later, the company is thriving.