“In every aspect of our operation we brought on people with national experience who have actually done the jobs at various companies. We’re very excited about the future and continuing to change the way Americans feel about their insurance,” Miller says.
Brightway is licensed in 47 states and has 115 offices. To reach the goal of national coverage, the company is working with a broker, FranNet, to attract more franchisees.
Miller says the combination of providing value and convenient buying options will ensure future success.
“You have one agent who can make sure your policies all make sense together and don’t overlap. That doesn’t exist when you go to Geico, then to State Farm and then to Allstate,” he says. “Insurance is not one-size fits all and every consumer doesn’t need the same homeowner’s policy, just as they don’t need the same auto insurance coverage. People deserve to be thought of as individuals and have polices that are tailored to their needs.”
- Provide support so people can focus on core tasks.
- Companies do not win by eliminating jobs.
- Management needs to evolve as a business grows.
The Miller File:
Name: David Miller
Title: Chairman, co-founder
Company: Brightway Insurance
Born: Brooklyn, N.Y.
Education: Bachelor’s degree with a double major in political science and social science from Florida State University.
What was your first job and what did you learn from it? My first job out of college was with a technology company. The company was poorly managed and the leadership was dysfunctional all around. It was a great example of how not to run a business, and that taught me a lot.
What is the best business advice you ever received? Try to do what’s good for the people who work with and for you.
Who do you admire in business? My previous boss, Mike Overstreet. Mike always looked out for the people who worked for him and in turn, they looked out for him. In fact, it was amazing how those people went out of their way to help him.
Who has been the biggest influence on your life? My mother. She passed away in 2001. Her can-do attitude and her determined spirit still inspire me to this day. She never compromised her values and always got what she needed done through sheer will and determination. She encouraged her children to dream, and I wouldn’t be where I am today without her.
If you could speak with anyone from the present or past, with whom would you want to speak with? I would want to speak to the president of the United States. I would want to understand what drives his decision-making. I’d want to challenge him to focus on leadership. I don’t want him to squander away the awesome opportunity to really have an impact on our country. When he was elected, there was such hope and potential surrounding him. He needs to get back to those roots and live up to the hope that inspired so many people.
My comment is less political and less about him. It’s more about the tremendous opportunity and responsibility that the office of the president provides.
How to reach: Brightway Insurance, (888) 254-5014 or www.brightwayinsurance.com