Cascade Capital Corp.’s 20th Annual Business Growth Awards

Care, compassion drive steady growth for Therese Glorioso and Home Instead Senior Care

akr_bga_ThereseGloriosoTherese Glorioso
Home Instead Senior Care
(330) 995-1522


Winner of the Entrepreneurial Spirit Award

The past five years have been good to Home Instead Senior Care. Therese Glorioso, company president, has led the organization that has steadily increased its sales and employee count. These achievements along with her and the company’s charitable efforts have made Home Instead a strong member of its community.

The elder care organization, which provides companionship and home care services for seniors, has grown its employee count from 83 in 2009 to 319 this past year. The impact on the local community of this job creation has been significant, and the company continues to hire. Though it has successfully grown its workforce, the company still lists recruiting and retaining talent as a central challenge.

According to the company, the senior care industry regularly faces staffing shortages. To counter this trend, Home Instead has taken a cue from its clientele to find a solution.

After hearing the calls of its clients for more mature caregivers, the company broadened its hiring to include seniors on its staff. These workers have since become central to Home Instead’s model of care.

There’s also a need to focus on the retention of staffers. To this end, the company implemented monthly focus groups, proactive phone calls to at-home care staff, bonuses and employee recognition and advancement programs.

Glorioso’s bold entrepreneurial spirit and leadership have been major factors to her success with Home Instead. And those qualities have not gone unnoticed. Both Glorioso and the company she heads have been the recipients of several awards, including a congressional award from Steve LaTourette, former U.S. representative from Ohio, honoring Glorioso as an Outstanding Senior Advocate. She has also been recognized as one of the Top 10 Women Business Owners in Northeast Ohio by Crain’s Cleveland Business, and was presented with the Entrepreneur of the Year award from Lakeland Community College’s Entrepreneurship Center.

Her entrepreneurial spirit is further exemplified by her willingness to take risks. In 2006, she acquired an existing home care company. This led to Home Instead more than doubling its revenue in the two years that followed. In the past three years she also purchased an office building, which allowed her to launch a community training center for seniors. Cumulatively, these efforts have helped the company realize a 265 percent growth in sales during the past five years.

Passion, innovation and vision are at the heart of Glorioso’s success. She approaches business in a personalized and compassionate way, which fosters trust and close relationships. She’s been called a servant leader, a quality that comes from her philosophy that her team at Home Instead is her strongest asset. Much of her time is devoted to the continued development of her administrators and caregivers.

Her compassion extends beyond her clients and staff to the community in which she operates. Glorioso serves on many local steering committees that help impact the quality of life for senior citizens. She also initiated a company community service program called “Be A Santa To A Senior.” This program facilitates the giving of wrapped gifts and companionship to homebound seniors in the local community.

The execution of this program is no small task. It takes year-long planning on the company’s behalf to cover all the details and organize the effort that, in the past 10 years, has benefitted more than 5,000 seniors.