Consider this advice on what’s involved in owning your own business

The idea of running my own business was something that had tremendous appeal long before I finally took the plunge to make it happen. Now that I’ve proudly worn the title of business owner for a decade and a half, I couldn’t be happier with how it’s turned out.
I consider owning a boutique business like mine to be a privilege because of the tremendous autonomy and flexibility it offers. Yet I know that in return, I owe it to my clients to be attentive, accountable, responsible and relevant.
While the idea of starting my own business gnawed at me for some time, I’m glad I didn’t rush into it. I’m thankful that I cut my professional teeth at one of the region’s most respected communications firms, Dix & Eaton.
It was there that I was able to equip myself with the professional tools I would need to go it alone. I worked side-by-side with talented colleagues and learned firsthand what it means to be attentive, accountable, responsible and relevant.
And I was exposed to a broad range of communications assignments and challenges that allowed me to gain invaluable experience, professional relationships and confidence in my abilities.
In time — and with the support of my family and network of professional advisers — I was ready to apply what I had learned.
As a business owner, I’ve had the distinct opportunity of working with C-suite executives, business owners, professional athletes, entertainers, authors, visionaries, educators and researchers. I’ve also been able to work on public relations programs for nonprofits, as well as organizations like the Cleveland Browns, Chanel and the Rock & Roll Hall of Fame.
I’ve been fortunate to be able to largely shape my business around organizations, clients and projects that reflect my interests or contribute to the greater good. I strive to immerse myself into each organization’s culture, goals and vision, and to establish long-term strategic relationships with its executive decision makers.
Just as importantly, running my own business has allowed me ample flexibility to execute my responsibilities to my clients.
Although my niche happens to be communications, I’ve talked to enough fellow business owners to know that the fundamental concepts of attentiveness, accountability, responsibility and relevance are applicable to pretty much any field or industry. So if you’re pondering the possibilities of adding owner to your professional signature and embarking on this unique challenge, I offer a few reminders:
■  Learn, learn and learn. Put in your time and get whatever experience you can, most likely in a structured organization, before venturing out on your own. And continue searching for opportunities to learn from challenges, clients, classes and even competitors.
■  Make it yours. To the extent that it is possible, tailor your business to your personal passions and interests.
■  Make it personal. Get to know your clients or customers, and always be attentive, accountable, responsible and relevant.
And did I mention good luck with your business?
Sandra Stafford is owner of SPQR Public Relations