Dianne Marsh and Bill Wagner, SRT Solutions Inc.

Dianne Marsh

Dianne Marsh, co-founder and president, SRT Solutions Inc.

Semifinalist, Staffing and Support Services

In the last five years, Ann Arbor, Mich.-based software developer SRT Solutions Inc. weathered the recession and the bankruptcy of its biggest client, General Motors. And SRT didn’t merely endure these adverse conditions, it thrived under them. Led by co-founders Dianne Marsh and Bill Wagner, SRT Solutions more than tripled its revenue from 2007 to 2011 and increased its staff from 12 to 18.

SRT Solutions uses a collaborative approach to building software for its clients. Marsh, the company’s president, and Wagner, its CEO, have different technology and software preferences, which makes the company more versatile than many software developers.

Staffers work side-by-side with clients to gain an understanding of the business and technical issues that affect software design and execution. SRT’s goals go beyond creating software to helping its clients compete more effectively in their markets. The company also helps its clients understand the technology and how it works.

Marsh and Wagner take a hands-off approach to working with their employees. They give them freedom and don’t hover over them or make them feel rushed. They require R&D time of their entire team, keeping SRT Solutions abreast of the latest software being developed. This investment has produced a successful return, evidenced by the company’s strong performance under adverse conditions.

SRT Solutions’ co-founders are active as organizers, sponsors and presenters at CodeMash, the Midwest’s largest software development conference. The annual conference has grown greatly since its launch in 2007. The 2012 CodeMash conference sold out its 1,400 tickets in 22 minutes.

Marsh and Wagner believe in the importance of spreading the knowledge of technology, and to support that goal, SRT Solutions hosts free user groups and technical forums at its downtown Ann Arbor facility.

HOW TO REACH: SRT Solutions Inc., www.srtsolutions.com