Focus on your plan
Clorder approaches each client on an individual basis and seeks to provide a complete plan to go beyond satisfying existing customers and welcoming new ones into the mix through marketing programs that promote customer loyalty, repeat business and ease in placing orders.
It’s a different way of doing things, and Varma says that’s a big reason why his company is growing.
“If you are just trying to see what are the best things a competitor or a similar business has and trying to bring that into your business, that will not work,” Varma says. “That is working for your competitor because of something you don’t know.”
Your job is to know the key components to making your idea work and doing what it takes to make it happen.
Clorder is continuing to expand into franchise restaurants and with independent chefs.
“Our core value is not just an online ordering system,” Varma says. “It’s the whole package of services and solutions, and how we integrate and build their marketing, promotion and analytics.” ●