Finding a niche


It was 1988, and Martin Babinec was looking for a job. He had worked for years as a human resources generalist with Navy Exchange, an international retailer, but when he left that job, he discovered that most potential employers regarded him as good “for government use only.”

Finally, unable to find a job, he shifted his efforts to starting his own company, and TriNet Group Inc. was born.

Babinec founded TriNet with high ambitions and little funding, and after 18 months, the company was struggling. To attract investors, Babinec — the company’s chairman — changed his business strategy to focus exclusively on emerging growth technology firms. He attracted six angel investors, giving him some breathing room to save the company.

In 1995, Babinec sold half of TriNet to an international staffing company and began expanding his nationally.

Today, TriNet provides strategic, cost-effective payroll, benefits and human resources outsourcing services to companies throughout the U.S. and Canada. It specializes in helping small businesses reach their corporate goals and become destinations for top talent, enabling them to compete with larger companies.

And through it all, Babinec has stayed true to the five core values — P.O.I.S.E. — that he built TriNet Group on: personal growth, orientation to the future, integrity, service and entrepreneurial spirit.

Going forward, Babinec is very clear on his vision for TriNet to continue on a path to remain an independent company long term, which likely means a future IPO as a step toward the company still existing as an independent firm 20 years from now.

How to reach: TriNet Group Inc., (510) 352-5000 or