The future of events

To orchestrate any type of corporate event successfully, you must have organization, communication and a trusted leader.

Events have become the norm for most corporations, but marketing is ever changing. Social media and technology have changed the landscape of how a company promotes its brand, mission or product.

Now more than ever, companies are holding and sponsoring events and participating in fundraisers to engage with their customers and audience.

The “you” in team

A well functioning team begins with you.

It doesn’t matter if the event that your company produces is big or small, monthly or annually. As the leader, it’s incredibly important to show your team that you’re not afraid to roll up your sleeves and get your hands dirty.

Whether it’s unloading a truck, working a registration area or labeling promotional items, showing your team members that you are right there with them, not only boosts your team’s morale but also shows them that you support their efforts.

Green is the new black

To some, going green used to mean only throwing that empty coffee cup into the recycle bin. Over the years, however, there has been much improvement.

Today, sustainable meetings and events are very much present and becoming the future. Many cities are now home to sustainable properties for trade shows and annual meetings, and more are being developed every day.

The best way to help in these efforts: Make a habit of printing your promotional items without an event date. Bags, giveaways, pens, etc. all can be reused for future events if they are not printed with specific dates.

It’s a lesson that takes time to get used to, but over time you can save thousands of dollars if you simply reuse and repurpose those materials that are most likely sitting in a warehouse or empty office collecting dust.

Also, consider using vendors that produce giveaways made from sustainable materials.

Try and try again

It’s very seldom that a corporate event goes off without a hitch. It is, however, always a learning experience. In most cases, only you and your event director know when something has gone wrong behind the scenes.

I approach every event I produce like a wedding. Things may not always go as planned, but your guests will most likely never know.

At the core, has the mission been accomplished? Nine out of 10 times, the answer is yes.

Has your event been profitable, was your marketing message clear and will your customers continue to count on you and trust you in the future? If your answer is yes, then you can feel confident you have successfully navigated your event.