According to Innis Maggiore Group, “real” football fans like adventure and tradition in their Super Bowl ads, not the difficult-to-grasp concepts proffered by some of the dot-com companies during the Jan. 30 NFL classic.
The Canton ad agency used a dedicated Web site to survey area fans about the Super Bowl’s best and worst commercials. Among the winners were Anheuser Busch, Mountain Dew and FedEx for their traditional themes. Losers included Healtheon/WebMD, Monster.Com, DowJones.com and OnMoney.com
Innis Maggiore was a winner, too, landing exposure on ZDNet, Cleveland TV and radio, and a variety of Canton-area media for its Web survey.
In addition to Innis Maggiore Group, sponsors of the survey were Fishers Foods, a leading regional grocery store chain, and Data Direct, a Canton-based e-commerce and Web solutions provider.
